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Toyota Turns to Twitter for Mood Marketing

http://dtn.fm/dV57B

The calendar still says 2017, but for car brands, it's already 2018. To market this year's Camry, Toyota is veering away from making its car look like the sensible, though boring choice. Its “Sensations” campaign is meant to tap into what its audience is feeling.

Among the commercials designed for the campaign are some that explicitly encourage making the purchase of the care for “the wrong reasons.” Those present the Camry as an attractive choice that makes driving a sensuous experience – as if the car were a sexy sports car.

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