Trez, somewhere I saw a post where someone tried backing into the sales numbers and they had $54/case ($9/bottle). I think this number makes sense as CB gets 10% of revs right off the top so $54 is really $60/case less CB's 10%. Considering Target is selling at $18.99 and both them and the distributor have to make money, I don't think the distributors would be paying more than $9 or $10/bottle. Anything higher and there isn't enough profit to go around for the distributor and the retailer.