fuag...Basically, beta=volatility. The higher the beta, the more dramatic the price swings. traders feed on big betas, as there are far more buy low/sell higher opportunities. Low beta means steadier action, with less price swings, or slower ramping up of the price. Not as many opportunities for big trades, so traders stay away from those, and go off hunting plays with more momo (momentum) and profit potential.
Who is this Time Being, and why are we always doing things for it?