CEO Rich is an honest man. Here's why I think that.
He said nearly a 1000 cases shipped to California when he could have easily come up with another numbers that would seem more pleasing. He didn't.
He told us audits would be completed by end of Q2, or Q3 latest. He could have lied and said end of Q1, but he didn't.
He has told us what he believes and knows to be true, and I believe him.
The fact of the matter is, growth takes time and very hard work. A whole lot more work than pressing keys on your computer or phone.
I for one am very impressed at what he and his team have accomplished in only a few short months. Hey, I even drank some of those accomplishments this past Friday evening in the name of our flagship brand, Bellissima.
I invest in what I know. And I know this company has some very huge potential in the coming weeks and months.
Stay tuned to $ICNB. It's all coming.