Zerify Inc (ZRFY)

[brooklyn13]

From the Uptick Newsletter disclaimer:

"Uptick Newswire provides Investor Relations services for the companies shown in our Investor-Central pages. These are paid services. We may from time to time hold shares of companies featured therein as payment for services rendered."

Why is SFOR buying ad space in this kind of publication? Why is this better than putting out a press release or video? Seems like a waste of money and borders on pump territory.