The conference call presentation discussed how joining forces would put both companies in a better position when Big Tobacco, Big Pharma or Big Alcohol comes knocking. They are much stronger together than apart when the big boys start stomping around the sector choosing who will survive and who will be crushed. I believe Mettrum shareholders would be in a position to get a much juicier buyout offer down the road with Canopy and their numerous brands than without.
Mettrum was never one to seek the spotlight and preferred to work hard under the radar. They will continue doing what they do best and piggyback off of CGC's hype. Bruce loves the spotlight and is a media darling. Imo I'd rather not go back to the days of the sp perpetually underperforming peers in the sector. I was holding out until cash flow +, upgrading to TSX and hearing their rec strategy before re-evaluating position and very likely moving on. With this deal they accomplish 2/3 and I believe are closer to the first point with the cost synergies CGC will save them so I'm happy. The call mentioned CGC has already completed projects that MT would still have to fund if going it alone. This will create a leaner company with more assets that will be far more attractive to the big players if they don't become The big player themselves.
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