VirTra Inc (VTSI)

[avocado]

Virtra has the problem of having the best product in an already existing market, and has to overcome inertia to get sales. Not many admin guys understand the difference between what Virtra does and the competition. They are mostly stuck in the old world, single screens, CGI content, etc.

Virtra's best marketing is done when actual officers use their product and then tell the bosses they need to buy it. That takes time.

I still have not figured out why Virtra does not have a travelling, portable setup for demonstration purposes. Maybe its too large for that? I've never actually seen one so I don't know what the footprint is. Seems like they could overcome this problem somehow.