Iconic Brands Inc (ICNB)

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Christie told me that she was invited by Richard DeCicco, president of United Spirits, to bring the organic prosecco and sparkling wines to market because his wife and he knew that Christie has been a vegetarian since age 12.

“I love Italy. I love bubbly, and I am a proponent of organics. It was a natural marriage for us,” she said. Richard last year debuted actor Chazz Palminteri’s BiVi Vodka at WSWA.

“They explained the vineyard had been untouched and had existed for 30 years without any chemicals dumped on it. I was very excited about it, and the moment I tasted it, I knew this was it and I said, ‘I’m in, I’m in.’ We spent about a year’s worth of fun, giggly board meetings planning everything. There were always bottles open during all of the meetings. We all said, ‘Top quality only. Nothing but the best, the best, the best …”

Christie designed the bottles, and Richard acquired the license for the Botticelli Venus, which promptly became the trademark illustration on the bottles. “People crack open bottles of champagne when they have a beautiful moment to celebrate. I loved the Italian period of design and style, so that was the handwriting we used,” she said.

“I envisioned the bottle sitting on a table, and it had to be exciting from every angle. I wanted to split up all that mandatory labeling on the back and made it all look like travel stickers. I love to travel, and I’ve always gathered stickers from different places. So the information that has to be on the back of the bottle now looks fun and interesting.

“In thinking of the name, I wanted to try something along the lines that ‘dreams come true.’ But Golden Dreams, Sogni D’oro, is a little hard for people to remember or pronounce. I settled on Bellissima because it was easier, and it’s a word that makes you feel good just like the Prosecco.

“I wanted to somehow have a note from me inside the foil so people could peel it off and find a surprise. I wanted it so when people peeled it off, they might find they just won a trip to the vineyard in Italy. It makes it fun. That would be your champagne wishes and caviar dreams coming true, Robin!”

http://m.lasvegassun.com/vegasdeluxe/2016/apr/27/christie-brinkley-62-spills-beauty-secrets-bubbly-/