One big opportunity for a potential acquirer lies in the shaving business, which is underexposed to emerging markets. In Brazil, for instance, the second-largest razor-and-blade market behind the U.S., Schick’s presence is small. Gillette has a market share of more than 80%.
If a big global player like Unilever or Colgate-Palmolive were to acquire Edgewell, it could drive growth by bringing scale and geographic reach to the business. Companywide, emerging markets account for…about 20% of sales.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”