You don't sound negative at all, you are just trying to understand. when i reviewed some of the web sites being acquired , i had the same concerns. The background of the two new business guys in this deal is not pretty. Not alot of depth of info on how this deal makes any money, Anybody looking at this announcement and doing due diligence would have the same questions.
Doesnt mean they will not be successful going forward, but info released thus far gives no solid info to suggest they will be. Only positive i see is wham now gains an experienced business partner going forward, which can lead to success, alhough some of the xperience has not been good :)