Tonner One World Holdings Inc (TONR)

[Voices of Reason]

In the interest of fairness, I just went to one of the local Walmarts today that was listed on OWOO's website as being one of the stores the Tween Scene dolls are available and how the rollout was going. My goal was to objectively look to see how the dolls were displayed, confirm pricing of comparative products on the same isle, and to give my assessment of how they looked.

Unfortunately, this Walmart did not carry the product at all. I checked up and down all of the toy isles to confirm if I might have missed finding it. I checked the UPC labels to confirm if the dolls might have been sold out. Nothing. Nada. This is of course, just one of 2900+, but thought I would report my findings.

Regarding the other dolls - I liked some of the multi-cultural Bratz dolls (Sasha/Yasmin). The Barbie line was as expected, also impressive and the price point looked comparable to what the Tween Scene dolls are reported to be selling for. Disney's Doc McStuffin's line appears specifically geared towards minority girls, and has a large presence on the isle (along with their Frozen line of dolls, including African American Princess doll Tiana (don't recall her being in Frozen, but she appears to be marketed associated with same and is priced to sell): http://www.walmart.com/ip/Disney-Princess-Sparkle-Princess-Tiana/40712690 . The Dora the Explorer line was also prominently displayed and in my opinion have a direct appeal to the multicultural doll buyer.

The competition from Bratz, Barbie, Disney, and Dora appears formidible - especially having the name recognition and price point that is equal or better than the Tween Scene dolls.