The Rising Influence of Rising Affluence

[DewDiligence]

(NIKE)—More on the same story from Forbes:

http://www.forbes.com/sites/steveschaefer/2015/09/25/nike-earnings-china-jordan/

Nike’s results illustrate the challenge of trying to put a macroeconomic lens on stockpicking. With 10% sales exposure to China, Nike could certainly land in a bucket of stocks being shunned because of the slowdown there, alongside companies like Yum Brands, or the host of chipmakers that generate a significant portion of their sales in China.

…Nomura analyst, Robert Drbul projects fiscal 2016 revenue growth of 17% in China and argues “the region has now entered a ‘new normal’ of exceptional brand strength and productivity.”

LOL re the corporate buzz-speak in the analyst’s quote.