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Re: awk post# 124565

Wednesday, 06/21/2006 1:04:27 PM

Wednesday, June 21, 2006 1:04:27 PM

Post# of 252460
awk/Your Revenue Model

The main point is that almost any upgrade activity at all will make Wave profitable and after that things get VERY interesting. A few more comments on your numbers follow.

First, I think that even with robust interest in upgrades, the actual percentage for all TPM-equipped machines could be low. Thats because our target customers are those who buy a TPM-equipped machine with the intention to really use its capabilities. I expect that the upgrade rate could be quite a bit higher than any of your percentages in this target subset of the total market and still lead to a pretty low upgrade rate among all TPM-equipped machines.

Second, I question whether Wave will be able to hold the $50 a seat revenue target if enterprise and government customers do purchase upgrades in volume. I'm not saying it will drop precipitously, only that I doubt that number will hold when the numbers get big enough.

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