The Rising Influence of Rising Affluence

[DewDiligence]

(ABT)—

Fake drugs are expected to generate $95 billion in global sales this year, up 26% from $75 billion in 2010, according to the Center for Medicine in the Public Interest, a New York-based research group partly funded by the pharmaceutical industry. In many developing countries…counterfeit drugs account for about 30% of…pharmaceutical sales…

Hence the strong allure of drugs made by companies with a respected name.

http://www.wsj.com/articles/call-centers-new-battle-front-for-fake-drugs-1433712783

See #msg-114019677, #msg-50473238 and #msg-97351346 for related stories.