The Rising Influence of Rising Affluence

[DewDiligence]

Viagra selling like hotcakes in China:

http://www.bloomberg.com/news/articles/2015-05-03/viagra-keeps-pfizer-s-china-sales-rising

Chinese men have long used traditional medicines such as deer antler, caterpillar fungus, and wolfberry to treat impotence. In recent years, Pfizer has found success touting a different remedy: better sex via its little blue pill. Men on the mainland are listening, sparking a 47 percent surge in Viagra sales in the country in 2014, says Pfizer citing data from IMS Health.

The 47% growth occurred despite the fact that Viagra is off-patent, which showcases the power of branded generics in emerging markets, where consumers are deeply concerned about the quality and reputation of a drug’s manufacturer.