As Apple sells more iPhones than ever, it also is selling more expensive phones. The average selling price of the iPhone was $687 in the quarter compared with $637 in the year-ago period. The iPhone 6 Plus costs $100 more than Apple’s previous high-end model. Plus Apple also is enticing consumers to upgrade to more expensive models with greater memory.
Apple’s performance was especially impressive in China, where it surged to become the top smartphone manufacturer during the quarter, according to research firm Canalys.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”