Innovation Pharmaceuticals Inc (IPIX)

[BioHedge]

I disagree. One of the first positions we fill with a promising start up is that of marketing/PR. I would say that over 50% of client acquisition, deals, partnerships and mergers were a result of the marketing/PR efforts. There is just too much noise in the world today to assume that "good science" trumps all. I believe that can happen but I also don't believe one sits on their hands waiting for the world to recognize their life's work.

How much was the coverage of Teixobactin worth? It's been front page news in the biggest news outlets in the world. Had Leo had to spend 250k for that same coverage the stock value would have rising 100-1000x that investment. An extra $1/share price is ~100-150M in EV value.

We can agree to disagree on the need to calm down on the PR/Marketing front. CTIX has woefully underperformed here because I can only assume they like you, believe it all comes down to the science... I humbly submit that good science and great PR/Marketing trumps.