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Re: None

Monday, 10/20/2014 10:20:27 AM

Monday, October 20, 2014 10:20:27 AM

Post# of 239555
What perplexed me about the sample part made at the Open House:

It seems to me that, from a marketing and sales point of view (and I am very good at this) one would want to display and hand out a sample product of liquidmetal which:

1) Shows as many of the desired attributes of liquidmetal as possible to the person holding the sample in its hands.

2) The sample made was the simplest of castings/moldings that I have ever held in my hands. (I have held and examined more than twenty different sample in Dr. Johnson's office)

The only attribute which stands out are the mirror like finish achievable and coterminously, the anti-corrosiveness (by deduction) of the material

3) Nothing in this sample demonstrated the important key attributes:

a) Ability to make complex shapes
b) ability to show how complex machining operations could be incorporated into the sample, say, like, external threads.
c) thin-walled characteristics without sacrificing strength
(sample was about 2.5 mm thick in all dimensions. would have liked to have seen a very thin wall, say like .5 mm sample. After all, duh, hasn't the company been hyping minaturization? delicate features?
d) something to show its function, elasticity, spring-back characteristics.

If you are going to go to the trouble and expense to manufacture and hand out samples, wouldn't you want to hand out something that highlighted the maximum number of attributes? Wouldn't you want to show a sample of something which was actually useful or even functional?

In 2007 we received hand outs of commercially made (die cast) cases for the sandisk cruzer titanium.

That was a REMARKABLE SELLING SAMPLE.
Until management thinks from a marketing and selling point of view like mine, I believe they are sorely missing the boat. (This is not directed toward Paul Hauck, at all). I think it was kind of a dumbing down of the investor to provide such a sample as the one provided. I think this was a SORELY MISSED OPPORTUNITY.

I would have liked to have seen the machine spit out something really remarkable and full of oohs and ahs, especially waiting 2.5 minutes to see how a 60 gram ingot had been transformed into something of value other than a non-functional paper weight.

All in my humble opinion.
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