ICC Worldwide Inc (fka ICCW)

[Pamola1]

Torbay Holdings Inc: Enters into a Media-Blitz Agreement for TV, Radio and Press


Placements, Valued at
$1.3M, in Support of Its On-Going Sales Growth

Business Editors

NEW YORK--(BUSINESS WIRE)--May 29, 2003--Torbay Holdings Inc
(ticker OTCBB: TRBY.OB) announced today that it has appointed TVA
Productions (Los Angeles) to develop and launch a Media-Blitz Campaign
for TV, radio, print media, and airline in-flight programs.
"TVA's 15 year experience of 'getting the message' out is of key
strategic importance to us. We have already seen that sales activity
directly correlates with news media activity." said Tom Large,
President of Torbay Holdings, "TVA state the media placement value of
this campaign at $1.3 million. TVA have an impressive track record,
with other publicly traded companies, of getting 'the news out' and in
front of target audiences. Recent media events correlate with
(un-audited) order intake increasing during the first two months of
this quarter to approximately 100% and 150%, respectively, of the
entire Q1 intake. So it is hoped that an appropriately named
"Media-Blitz" will build on this growth, positively impacting the
latter part of Q3 and in Q4. We are assuming the summer holiday period
might mediate activity from late June through August. Media of this
sort, we believe, has lead to an increasing number of orders and
increasingly we are seeing them from email addresses that end in
'dot-gov'. Receipt of Quill samples, requested for the computer
showroom at Los Alamos Research Facility, was met with an enthusiastic
response from the Ergonomist and an immediate order."
TVA, a news production, placement and media communications firm,
specializes in cost-efficient and effective multi-media, news and
public relations programs for Fortune 500 companies, ad agencies, PR
firms, national associations, non-profits, start-ups, micro & mid-cap
companies and government agencies. The firm also supplies a network of
more than 20,000 print and electronic media outlets with its specialty
news and entertainment content, including four internationally
syndicated TV newsmagazine programs: Business World News, Health World
News, Entertainment World News, and Healthy Living.
"It's rare that we find products that stand out like this, says
Geno Brunton, Executive VP of TVA and Senior Producer of 'Business
World News' - one that has the propensity to change the way we
interact with a computer, for the better. It already has in our
office, as product evaluation was part of our own due diligence and we
are totally sold on the benefits of the Quill as users."
The key elements of the campaign will be airings on television,
via local broadcast and cable channels to a cumulative minimum of 50
million households in addition to a guaranteed airing on at least one
major Airline for an entire month as in-flight programming. A Flash
email version ("eBroadcast") will be broadcasted to 100,000 opt-in
subscribers, a minimum of 100 newspaper placements and 200 radio
station placements.

--30--KK/ny*

CONTACT: Torbay Holdings Inc
Tom Large, 1 877 GO-QUILL
[e-mail]
TRBY Website: www.trby.com
Quill Website: www.quillmouse.com
TVA Productions: www.tvaproductions.com

KEYWORD: NEW YORK
INDUSTRY KEYWORD: CABLE TELEVISION/RADIO PUBLISHING
ADVERTISING/MARKETING
SOURCE: Torbay Holdings

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May-29-2003 15:49 GMT
Symbols:
US;TRBY
Source BW Business Wire
Categories:
MST/R/US/NY MST/I/CBL MST/I/BRD MST/I/PUB MST/I/ADV