Using your logic, then BIG RED isn't so good either, yet it services over 100,000 locations and is growing at a steady pace across the whole U.S. .. BTW-How do you think all of this FIZZ is gonna reach its market? Who is gonna bottle and distribute it into every convenience store and gas station and MAJOR RETAILER like COSTCO??
THESE GUYS HAVE A VERY BIG VISION and IMO will take even some of RED BULLS MARKET.