1) First of all, there are investors willing to invest large amount of money into this operation.
2) The funding they received is non-toxic
3) They issued shares to the financier at a cost of $1/share (signifcantly higher than the current market value) and a warrant to buy more shares at $1 each
4) They are strengthening their operation with these funds and settling debts they have which will help to increase the value of the company