It seems many people when socializing have to hold something to give 'hip' perception. I think that VCIG could replace that need to:
1. Hold a beer
2. Smoke cigs
VCIGs are a great replacement and still give that 'hip' vibe - especially since the general observer will think its tobacco.
This is a great selling point for those that just want to look cool when out on the town.
I did a small experiment at a club earlier tonight...of course, no one figured out I was just smoking innocent water vapor...I blended right in with all the regular smokers.
And when a few people saw what I really had, they were blown away and they both told me how they will buy them asap.