I don't think true valuation plays a part with this one. I'm usually a reg stock trader (day and long term) - but the rules are out the window with the weed sector.
This is my take on whats important:
1. Media Hype based on sound numbers (stock price goes into crazy multiples...beyond the usual ratio based on greed)
2. MJ opening up around the U.S.
3. Advertizing VCIG to the club crowd - which bleeds on to the casual user