You serious bro? You don't know much about marketing. I can't keep count how many times I've seen Comcast or Direct T.V. mention each other in their commercials to gain a competitive advantage. It's called competition awareness. It allows viewers to understand what market your in, who your competing with, and why your product is better. The commercial is fine. Simple and to the point. We are a local search engine that helps you find local businesses and we have 16 million businesses listed. They caught the attention of people who want to search locally and the audience that wants to add their business to the website. You know what your talking about....SIKE