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Thursday, May 08, 2014 6:13:31 PM
Re: PFE’s huge emerging-markets business in branded generics
Some investors on Twitter and other venues were surprised to see that: i) branded generics (what PFE calls “Established Products”) comprised 53% of PFE’s overall sales in 1Q14; and ii) this business had a much higher profit margin than PFE’s branded-drug business.
These figures come from PFE’s 1Q14 PR:
For readers of this board, it should not be a revelation that branded generics are the future of Big Pharma :- ) See, for instance, #msg-66847124, #msg-61960596, and #msg-66595029.
Some investors on Twitter and other venues were surprised to see that: i) branded generics (what PFE calls “Established Products”) comprised 53% of PFE’s overall sales in 1Q14; and ii) this business had a much higher profit margin than PFE’s branded-drug business.
These figures come from PFE’s 1Q14 PR:
For readers of this board, it should not be a revelation that branded generics are the future of Big Pharma :- ) See, for instance, #msg-66847124, #msg-61960596, and #msg-66595029.
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