Yes. That's why I'm thinking about embedded income. In 2013, there was more of a step up in end user income than an early stage exponential incline. Assuming the same pattern, end user income won't float this boat for some time. So I am thinking about income from partners and wondering if high volumes (with penny pricing) might help support Wave's costs. All the talk about mobile is most likely development-style dilution in disguise. No free pass for telescopes