PP comment/HipCricket: At least he's, "trying to find out is what role did HipCricket play in promoting anything involving the mobile or Fusion last night? What value, if any did they add to the show via mobile marketing?"
I think they weren't responsible at all for the actual content that was to be delivered. They're a mobile management company, not a mobile marketing concept creating company. That, of course, just JMO. We'll see what the PP uncovers.
In any account, it was great DD for NEOM on making their decision to follow through w/ the LOI here.
Unlike any application available in the market, our M3 System (Mobile Media Management) can create, deliver and manage marketing programs using mobile messaging and/or event marketing.
M3 is a proprietary application for planning, creating, executing and evaluating mobile marketing & event programs. It is extremely stable and can handle high loads of messages per second – enough for all current marketplace mobile applications.
Moreover, it has been designed to be very turnkey and easy to use, so the option of licensing the application for in-house use is available to our clients.
And, our unique Cost Management Optimizer allows you to evaluate marketing campaign ideas and determine ROI in advance to select the optimal price/revenue structure: standard messaging, premium messaging or either with the inclusion of sponsorship revenue.
You can reach your consumers one-on-one, interact with them in real time, and build a opted-in database for future applications – it is THAT easy with HipCricket and the M3 System!
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