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In two quarters, Q4 and Q1, since Bellissima has been on the market they've brought in $650k, not just $300k, with limited distribution that is continuously growing. She's on a TV show or a magazine article and mentions Bellissima at least twice a month if not more. All that is great exposure that drives sales. The distribution of Bellissima is important, as people read about her or watch her on TV and are interested in purchasing the wine to try they need to be able to find it. So ICNB needs to focus on getting Bellissima in as many stores or websites as possible which they are continuously doing. CB is doing her part to get the brand out there in the public eye. Good things are happening here. Lets not forget that the wine has not even been on store shelves for a year yet. This will all come down to sales, sales, sales. I expect Q2 to be much better than Q1 and Q3 will exceed that as distribution continues to grow. Although it seems long ago, Q2 didn't even have a full quarter of Bevmo selling the product. Q3 will. Q3 will have LCBO but it wont have a full quarter to distribute till Q4. Q2, Q3, Q4 are better wine sales quarters because of summer and holidays. I think we'll be okay here just need to be patient.
Fish bladders, sounds like fish guts to me.
CHRISTIE BRINKLEY SPILLS ON HER FAVORITE WORKOUT SPOT IN THE HAMPTONS AND HER FORAY INTO THE WINE WORLD
https://gotham-magazine.com/christie-brinkley-on-her-favorite-workout-spot-and-new-wine
Added to my position today. I think we're in for a big month between now and August.
Here's a Instagram post where she posts ICNB's PR back in December. She clearly is aware and has been working with ICNB.
https://www.instagram.com/p/BOYJWZzAmRc/
Wine.com Focuses Industry on Younger Consumers at Seventh Annual Growth Summit
Wine.com is an important Bellissima seller reaching the entire country.
http://www.prnewswire.com/news-releases/winecom-focuses-industry-on-younger-consumers-at-seventh-annual-growth-summit-300414589.html
Some highlights from 2016:
*Wine.com website revenue grew nearly 20% over previous year.
*Mobile revenue grew 56%, with mobile and tablet traffic surpassing desktop traffic for the first time.
*Millennials made up 33% of Wine.com customers, making them the largest generational segment purchasing on Wine.com, and growing the fastest at 25%.
*Millennials bought premium wine from Wine.com, just like their Boomer and GenX counterparts, with an average bottle price over $30.
*Wine.com continues to grow its selection and service, with over 27,000 unique labels sold in 2016 and live chat wine experts available 7 days/week.
Wine.com Declared Best Wine Website Worldwide
http://pr.wine.com/2017/06/wine-com-declared-wine-website-worldwide/
I'm not sure how relevant it is that a younger person may not know her in the same capacity as someone else. The fact is she still has a large following of people of drinkning age, and in any case over the last 20 years she's really shown that's she's an extraordinary business person. She's built various brands into multi million dollar business. Along the way she's made many connections across various industries. Do you think that she's getting on magazine covers or television shows because she doesn't have these connections? She is a big asset to Bellisima promotions, anyone who denies that is not playing with a full deck of cards.
Sure he did, the Thomas A Edison Inc. Which was merged to another in the 50s, then aquired in the 80s, then that company was aquired by Eaton Inc a few years back. Edison was able to work on his inventions because of his investors from his original company. He grew his company from nothing after many failed inventions to a major company of his day.
Look I'm not here to give a history lesson. But realize that previous failures does not mean that there hasn't been something learned from them.
We have an excellent partner in Christie Brinkley. We have distribution deals lined up with two national chains, LCBO distribution should also be announced soon giving us an international start, Q2 numbers will be released next month which will should be stronger than previous two quarters. A lot to look forward too!
I'm just glad Thomas Edison didn't feel the same way. I'm sure he would have been ecstatic to have only failed 7 times versus 1000. However, he learned from each failed attempt before getting it right. With that being said, I think the important variable here with Bellisima versus the previous brands is Christie Brinkley. She has launched various successful products. She's not just a model but a successful business woman. Her strength and expertise is in product marketing, that's been her bread and butter for the last 20 years, more so than modeling. She's the right partner to have on this product launch and that's an important difference between now and previous ICNB launches.
The great thing about it airing now is that there is a greater nationwide distribution in place now which allows a much greater number of people that sees the segment go out and actually buy the product. When it aired in November it was only available in a few N.Y. and Texas stores. This airing should have a much greater impact on sales.
Just a side note, a co worker had seen this air back in November and bought a bottle back then. This was before I knew about ICNB and it only came up on conversation a couple months later when I happened to mention Bellisima. She mentioned that she seen this episode and bought a bottle. This segment is definitely good advertising, more so now than this past November.
I'll focus on what we have now, Bellisima, which is the only thing that matters. Based on Q4 and Q1 numbers they've sold at least 10k cases, they are most likely in the 13k-14k case range. In Q4 they stated in a PR that they sold approximately 7000 cases, the numbers in Q1 would suggest a similar number sold. Meeting the 10k case number by October is a non issue.
It went from .0003 to .014 in less than a week based on news of the North American market going live. Wait till European and Asian expansion will do to PPS.
Previous news was very good but we waited sometimes 3 to 4 weeks in between. This time we can expect news on national chains either in one PR or split over two depending on when they can confirm. We can also expect news on international expansion into Canada and we can expect uplisting news. I'm hoping to hear about each of those 3 (4 if you count the two national chains separately) over the next 4 weeks before Q2 numbers are released in August. So I believe we have a lot of positive news that will push momentum upward over these next few weeks. Pretty exciting summer expected.
I'd hate to be NOT holding on any day in July. Whatever day they announce the possible RM and with such a low float this will make this skyrocket for days.
Not even a concern. Bellissima is a great wine from an established winery and vineyards. Look at these links to learn more about the approval process. I honestly believe that this will be a formality and will make it through the boards without an issue.
http://www.vqaontario.ca/Regulations/Processes
http://www.vqaontario.ca/Library/Documents/VQATastingProcess-whywhathow.pdf
LCBO will be the BIGGEST distribution deal to date for ICNB. Yes, even bigger than Bevmo!
Taken from (6/30/17) PR: "..the company is pleased to announce that Bellissima has entered the final phase of the Canadian approval process with a tasting panel submission this week. This tasting is the last hurdle for a brand to clear before gaining final board approval. The company is excited to be in front of the Liquor Control Board of Ontario a/k/a the LCBO. This region of Canada is the gateway for our platform in Canada and represents the majority of the Canadian sales channels and is a key step toward full nationwide distribution in Canada."
https://www.otcmarkets.com/stock/ICNB/news/Iconic-Brands-ICNB-Enjoy-Bellissima-Prosecco-by-Christie-Brinkley-for-the-Holiday-Weekend?id=163653&b=y
LCBO distributes wine,beer and liquor to over 40% of the entire population of Canada with over 650 stores and over $1 billion in wine sales a year. This deal would be the start of international expansion and into a very large market. Entering this market could significantly increase sales!
http://www.lcbo.com/content/lcbo/en/corporate-pages/about/year-in-review/product-trends/product-trends-wines.html#.WSrNUGgrKUm
Info on LCBO wine tasting: This seems like a formality at this point.
http://www.vqaontario.ca/Regulations/Processes
http://www.vqaontario.ca/Library/Documents/VQATastingProcess-whywhathow.pdf
https://en.wikipedia.org/wiki/Liquor_Control_Board_of_Ontario
LCBO: About
http://www.lcbo.com/content/lcbo/en/corporate-pages/about.html#.WSrNuGgrKUk
Great news today! LCBO one step closer... 40% of Canada's market opens.
Info on LCBO wine tasting: This seems like a formality at this point.
http://www.vqaontario.ca/Regulations/Processes
http://www.vqaontario.ca/Library/Documents/VQATastingProcess-whywhathow.pdf
With possible merger happening in July the potential here is massive! This could easily be in the .30 to .50 range by July especially with such a low float.
Big range, but I'll take it... There will be some fireworks here in July!
Great pictures and DD. Love that she became all business when discussing Clooney's tequila. Buyout... "That is the goal!"
This should be stickied!
Extremely popular in UK! So is prosecco
http://www.dailymail.co.uk/tvshowbiz/article-4649198/Christie-Brinkley-promotes-prosecco-brand-Los-Angeles.html
AEPP From last PR:
“We continue to evaluate options which we consider to be in the best interest of AEPP’s stockholders. These options include an offer to the stockholders of Oncolix to acquire all of the outstanding stock of Oncolix and merge the two companies. In consultation with our legal, tax and financial advisers, we intend to finalize the terms and conditions of such offer during July 2017. Of course, there can be no assurance that such terms and conditions with be acceptable to the stockholders of Oncolix.”
Possible merger announcement in July.... Low Float, Huge rewards here!
AEPP From last PR:
“We continue to evaluate options which we consider to be in the best interest of AEPP’s stockholders. These options include an offer to the stockholders of Oncolix to acquire all of the outstanding stock of Oncolix and merge the two companies. In consultation with our legal, tax and financial advisers, we intend to finalize the terms and conditions of such offer during July 2017. Of course, there can be no assurance that such terms and conditions with be acceptable to the stockholders of Oncolix.”
Possible merger announcement in July.... Low Float, Huge rewards here!
From last PR:
“We continue to evaluate options which we consider to be in the best interest of AEPP’s stockholders. These options include an offer to the stockholders of Oncolix to acquire all of the outstanding stock of Oncolix and merge the two companies. In consultation with our legal, tax and financial advisers, we intend to finalize the terms and conditions of such offer during July 2017. Of course, there can be no assurance that such terms and conditions with be acceptable to the stockholders of Oncolix.”
Possible merger announcement in July.... Low Float, Huge rewards here!
Pictures from CB's visits to Buca di Beppo:
See many more in this article:
http://www.dailymail.co.uk/tvshowbiz/article-4649198/Christie-Brinkley-promotes-prosecco-brand-Los-Angeles.html
Take a look at these recent articles mentioning Christie and Bellissima:
http://www.usmagazine.com/celebrity-news/news/rumer-tallulah-and-scout-enjoyed-a-sisters-night-out-in-la-w490238
http://www.dailymail.co.uk/tvshowbiz/article-4649198/Christie-Brinkley-promotes-prosecco-brand-Los-Angeles.html
http://hauteliving.com/2017/06/christie-brinkley-works-to-demolish-stereotypes-on-beauty-and-age/637792/
Not losing hope but getting more excited with each passing day! Been in since December... Expect this Q2 to beat Q1 and Q3 to do even better because summer is the perfect time to drink Bellissima (Summer began Q2). By the time Q4 finishes up with New Years sales this will be a record breaking year. No doubt about it! A lot to look forward too. Expansion into national chains stores which we should hear about soon, expansion into international markets starting with Canada(LCBO) at the start of Q3, larger marketing push which has already started... Going to be a great rest of the year here!
I think that's a very real possibility. Would make sense since they are already English speaking countries. What I've learned with this company(If you check I've been here since before this last run began) is that they will generally release news way before market open. You don't want to be on the side lines when they announce further expansion. When they announced North American expansion it jumped 500+% that day!
I'm definitely looking forward to today's action!
I can only hope we hear something soon
Haute Living article: Bellissima is mentioned...
http://hauteliving.com/2017/06/christie-brinkley-works-to-demolish-stereotypes-on-beauty-and-age/637792/
"We sat down with Brinkley, one of the Hamptons’ best known residents (and smartest real estate investors, owning significant estates worth close to $60 million), to talk about how she has seemed to stop the clock, and how she’s building a beauty and lifestyle empire with the determination of someone half her age. In recent years, Brinkley has launched skin care, hair, and eyewear lines (Christie Brinkley Authentic Skin Care, Hair2Wear Christie Brinkley Collection, Christie Brinkley Eyewear), and last year ventured beyond the realm of beauty to introduce a new prosecco, Bellissima, an organic sparkling wine made in the Veneto region of Italy. In addition to appearing in this year’s Sports Illustrated swimsuit issue, she is featured in a new ad campaign (with daughter Sailor Brinkley-Cook) for Lord and Taylor. Brinkley, who did star turns on Broadway (appearing as Roxie Hart in Chicago) and in numerous films and TV shows, will appear in the upcoming Nightcap playing a spoof of herself. Here, Brinkley gives us the scoop on how she does it all, and how she’s determined to fight stereotypes about age while building her multifaceted business empire."
"Why did you become involved with a prosecco line?
My partners were looking for someone to collaborate with for an all organic winery producing prosecco and they thought of me, since I am always talking about the importance of organic (Brinkley has been a vegetarian since age 14) and I Instagram my organic garden a lot. (The winery where Bellissima prosecco is produced is pesticide-free and uses sustainable farming practices.)
There are many good prosecco labels. How does this differ from established ones?
I find many proseccos too sugary and syrupy, but I was stunned when I tasted these wines. They were crisp, delicious, and refreshing. There’s a zero-sugar version (Bellissima Zero Sugar), so those with diabetes and pre-diabetes who want to raise a glass now can."
So then you'll admit that there is interest, and your interests are aligned with all of ours. GLTU
There must be some interest here or you wouldn't be here.
This is just the beginning of a possible much greater revenue stream. Assuming this system works the ability to then offer the system to other commercial and military planes will generate a great deal of revenue starting in 2018. $1.2 million awarded today can lead to many multi millions in less than a year. This is really something to be excited about!
We can get a PR any day now stating further global expansion. who knows, maybe tomorrow... I'm sitting tight.
That would be great! Can she do it on that show she's going to be on?
I think Its a little funny that the only comments are from people from this board. I'm also not sure that mentioning this stock in the comments is really helpful to overall sales of her wine. However, saying that they wish they could meet her(assuming you're not close enough to go there) and that her wine is very good (which I believe it is) could potentially cause people to want to go and try the wine which in turn could cause more sales. The reason for her appearances at this point is to drive sales, if we have a pop in sales in Q2 compared to Q1 and Q4 which I believe and hope we will then the PPS will follow.
My mistake. I mean't R/S IS NOT necessary...
I really don't think it would help. I think it then looks like she has an ulterior motive. Her motive is to help drive wine sales not worry about day to day PPS. Just because it may help us feel better doesn't mean it will drive PPS upward because she puts up a hashtag. With that being said, she does mention Bellissima when she goes on these shows. She's even had it out in front of her on camera. You can't beat that kind of low cost advertisement.
The word of the day, week, month and quarter is SALES! As long as sales is strong PPS will follow. So however she gets the Bellissima brand out there in the public's eye is fine with me. Because that's the type of thing that will drive SALES.