Iconic Brands Inc (ICNB)

[BillyParks]

In two quarters, Q4 and Q1, since Bellissima has been on the market they've brought in $650k, not just $300k, with limited distribution that is continuously growing. She's on a TV show or a magazine article and mentions Bellissima at least twice a month if not more. All that is great exposure that drives sales. The distribution of Bellissima is important, as people read about her or watch her on TV and are interested in purchasing the wine to try they need to be able to find it. So ICNB needs to focus on getting Bellissima in as many stores or websites as possible which they are continuously doing. CB is doing her part to get the brand out there in the public eye. Good things are happening here. Lets not forget that the wine has not even been on store shelves for a year yet. This will all come down to sales, sales, sales. I expect Q2 to be much better than Q1 and Q3 will exceed that as distribution continues to grow. Although it seems long ago, Q2 didn't even have a full quarter of Bevmo selling the product. Q3 will. Q3 will have LCBO but it wont have a full quarter to distribute till Q4. Q2, Q3, Q4 are better wine sales quarters because of summer and holidays. I think we'll be okay here just need to be patient.