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Sub-Urban Details Strategy to Capitalize on Revenue Opportunities in Global Youth Fashion Movement in Updated Investor Fact Sheet
A Update Outlines Financials, Retail Orders and Reorders, and New
Brand Launches Targeting Multi-Million Dollar Market Segments
LOS ANGELES, Oct 16, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has released an updated Investor Fact Sheet detailing the Company's strategic initiatives to address high-growth revenue opportunities with the expansion of an edgy, youth-oriented brand portfolio and aggressive acquisition of partnerships with the nation's most influential fashion retailers.
"We have updated our fact sheet to reflect two of the most exciting months in our Company's history," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We have witnessed a surge in new customer orders and surprisingly quick reorders from existing customers. Our multi-brand strategy targeting the lucrative youth market is paying off. We want our investors to be updated constantly and for them to understand just how well we are moving forward on their behalf."
The Investor Fact Sheet also details the Company's key investment highlights, including a valuable brand equity and broad intellectual property portfolio driven by both aggressive internal growth and licensing acquisitions. Other highlights include highly coveted product endorsements from pop celebrities (photos included), as well as key retailer relationships, including Santa Monica-based Fred Segal, east coast influencer Dr. Jays, and entertainment giant Virgin Megastores.
Sub-Urban primarily targets the demographic of 13 to 29-year-old consumers, comprising an estimated 40 million-plus consumers in the U.S. alone. Sub-Urban is committed to generating high-volume sales by addressing the multibillion-dollar global youth market with hip styles inspired by urban and music culture.
Based in Los Angeles, the established entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques have galvanized youth culture and A-list celebrities, including: Don Cheadle (Crash), Tommy Lee (Motley Crue) and Jessica Alba (Sin City), among many others.
Sub-Urban's provocative brands have been engineered from the start to generate consumer buzz and to maximize sales. The Company's brands have already been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines.
To read or download Sub-Urban's Investor Fact Sheet, please visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
However, I am very happy about the realtively stability of the shareprice. While other pennystocks might have dropped from the 'all-time-high' of SUUB at 0.65 to 0.10 while those summer months, SUUB behaves very nice. Well that is my opinion and one should take this into account as well by doing the decision to get in. As much as I see 0.35 to 0.45 is an acceptable trading range but even tending upwards. Makes me believe that we have nothing to worry about - especially taking into acount the latest positive decisions of the managements to take over a denim company. This will strengthen the company and it productline a lot.
Funny stockmarket
In the past a speculation like SUUB would have been totally in the focus of pennystock traders and longtterm speculators: A great story, a busy management, low I&O, low marketcap. I can't believe that just a quarterly report has to exist to get people in here to buy. There are so many pennycompanies out with a garbage management and garbage story and 100 millions of shares....and trading at .50 and even more.
The stockmarket is getting strange in my opinion - while 1999 www stocks without any revenues but millions of losses, have been valued at billions , good stories today are treated like virgins trader fear to touch LOL. Funny!
Well, I absolutely believe in the progress and finally positive results of SUUB....but I am still very astonished about the markets. Lets see what happens before the first quarterly report.
By the way, good intervies of the CEO. A must hear!
Grow of SUUB 'coverage'(here:stockupticks.com)
SmallCap Sentinel: Building Brand Loyalty in a Growing Market
IRVINE, Calif., Oct. 10, 2006 (PRIMEZONE) -- "Growing multiculturalism is redefining what it means to be American," said SmallCap Sentinel analyst D.R. Clark. "As the face of our citizenry changes, so too does the definition of the American consumer. This brings with it a unique opportunity for marketers trying to reach a segment whose preferences and even language may differ from the market as a whole."
"With Hispanics now outpacing every other U.S. ethnic consumer demographic, they have increasingly become the focus of marketing efforts," Clark added. "Case in point: Sub-Urban Brands (OTCBB:SUUB) announced a milestone order from East Los Angeles-based One Stop Culture marking the company's foray into the increasingly-valuable Latino consumer marketplace, sparked by the hiring of Matt Ramirez, Director of West Coast Sales and Latino Marketing, who landed the prestigious account."
"Similarly, Wal-Mart Stores (NYSE:WMT), which currently accounts for 65 percent of Latino music sold in the U.S., has stated plans to use some of that same marketing magic to build Hispanic market share in other categories," said Clark. "Also, Sony (NYSE:SNE) is unveiling its La Experiencia Sony, taking it on the road so people can try out and learn about Sony products."
"Even automaker Toyota (NYSE:TM) is targeting Hispanic consumers," continued Clark. "A recent TV commercial features a Latino father conversing with his son as they play on the word hybrid: a blend of fuels and a blend of cultures."
A company profile on Sub-Urban is available here: http://www.trilogy-capital.com/autoir/suub_autoir.html
The informational report "Technology Growth, Emerging Companies & Emerging Markets" is available at www.SmallCapSentinel.com and addresses such companies as Sony, Toyota, Wal-Mart and Sub-Urban Brands.
Individuals may register to receive future emerging company reports at: http://stockupticks.com/register.html
Grow of SUUB 'coverage' (here: stockguru.com)
Stockguru.com: While Internet America Reported Fiscal Year-End Results, Other Consumer Goods and Services Companies Provided Their Own Updates and Information
Dallas, Texas, Oct 10, 2006 (M2 PRESSWIRE via COMTEX News Network) --
StockGuru Pre-Market Updates for Tuesday include Sub-Urban Brands, Inc. (OTCBB SUUB), Hartville Group, Inc. (OTCBB HTVL), OurPet's Company (OTCBB OPCO), FUSA Capital Corporation (OTCBB FSAC), Internet America Inc (OTCBB: GEEK) and BioPharmetics, Inc. (OTCBB BPMT).
StockGuru Alerts feature companies with significant corporate news within the last ten days. In our update we analyze information about the companies featured and detail the movement in the stock.
If you would like to feature your publicly traded company in our alerts or on StockGuru.com, email feature@stockguru.com or call (469)252-3031.
.........................etc.
Sub-Urban Brands, Inc. (OTCBB SUUB) Monday's market went up 2.94% to $0.35 per share, with a total of 49,090 shares traded. Sub-Urban Brands, Inc. has announced a milestone retail order with highly influential East Los Angeles-based shop One Stop Culture, marking the Company's first success in its program to address revenue opportunities in the increasingly valuable Latino consumer marketplace. Hispanics are the fastest-growing ethnic and culture consumer demographic in the United States, and have been the focus of sharply expanded marketing efforts by the nation's largest companies. Sub-Urban recently expanded its program to aggressively approach the Latino market; the retail order by One Stop Culture for Sub-Urban's Mash Culture Lab(TM) line represents the Company's first major success to address the dedicated Latino marketplace. The Company hired apparel industry veteran Matt Ramirez, founder of premium Latino fashion company Touch Clothing, to spearhead its move into the Latino market. "The Latino consumer segment is a leading force in the evolution of the urban and youth market that Sub-Urban targets, as well as the fastest-growing consumer and population group in the U.S.," said Mr. Ramirez, West Coast Director of Sales and Latino Marketing for Sub-Urban Brands. "The One Stop Culture order is an important milestone for Sub-Urban."
Sub-Urban Brands, Inc., a multibrand apparel company, engages in designing and marketing lifestyle apparel that targets youth consumer marketplace primarily in the United States. Its portfolio of trademarked apparel and accessory brands include WHITEBOY for Men, WHITEBOY for Juniors, Mash Culture Lab, BLACK JESUS streetwear apparel, and PYT styles for younger girls. The company is based in Los Angeles, California.
For a quote and the latest news on this company, please visit: http://www.stockguru.com/profiles/SUUB.php .
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Thought so also. But the markets are difficult these days, especially the pennystock market. But, as always, this is a big chance to buy low. I got very careful with predicting success of microcaps, too many losers in my portfolio within the previous decade. Nevertheless I am confidental in case of Sub Urban. The management is extremely 'aggressiv' and pushes the company into success. Additional they obviously try to avoid dilution. It is realy amazing how they finance the make of their product line. Sttill wondering where the money comes from.
Thus I would be very astonished if this stock would not rock one day within the next twelve months.
Well, twelve months should be the minimum of patience an investor should have here IMO
SmallCapInsights.com Announces CEO Interview Covering Sub-Urban Brands Strategy to Target Premium Denim Market
A Sub-Urban CEO Highlights Recent Milestones and Initiatives to
Pursue Revenue Growth in Estimated $200 Billion Youth Marketplace
SAN DIEGO, Oct 09, 2006 (BUSINESS WIRE) --
SmallCapInsights.com, a leading investment newsletter committed to discovering tomorrow's smallcap breakthroughs, today released an audio interview with the Chief Executive Officer of Sub-Urban Brands (OTCBB:SUUB) Joseph Shortal available at www.SmallCapInsights.com.
Mr. Shortal answered questions regarding Sub-Urban's recent execution of a non-binding letter of intent to acquire premium fashion denim company Reo Starr, ranked by leading fashion industry sources as one of the top trendsetting brands in the global youth-oriented apparel industry.
Through its various brands, Sub-Urban primarily targets the age 13-29 youth consumer demographic group, which comprises an estimated 40 million-plus consumers in the U.S. alone. The Company is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by fashion, music, sports and entertainment. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.
To listen to the online interview follow the directions below. The broadcast lasts approximately 30 minutes.
WHAT: Audio Interview with Sub-Urban Brands
WHEN: Today, October 9, 2006, at 12 noon Eastern
HOW: Visit www.SmallCapInsights.com
COST: Access to the interview is free of charge.
Sub-Urban Brands Announces Strategic Initiative to Enter Premium Denim Marketplace; Company Cites Latest Proposal to Acquire a Denim Company to Capitalize on Fashion Industry's Fastest Growing Segment
LOS ANGELES, Oct 06, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced a new strategic initiative to drive growth from the premium denim market, the fastest growing category in the apparel industry for the past four years.
"Sub-Urban is committed to driving shareholder growth through the acquisition of promising brands that address major opportunities in the fashion marketplace, premium denim is one of the most important segments in fashion today," said Joseph Shortal, Sub-Urban's Chief Executive Officer.
Sub-Urban recently announced the execution of a non-binding letter of intent to acquire premium fashion denim company Reo Starr.
"The premium denim industry has seen extraordinary growth over the past four years and that growth is projected to continue," said Mr. Shortal. "As jeans have become an increasingly acceptable component of business and evening wear, a wardrobe staple suitable for any occasion, the appetite for premium jeans has grown exponentially."
The worldwide denim market has been valued at approximately $55 billion, with the U.S. market comprising $14.2 billion, according to ImagesFashion.com. These revenues have been validated by nationwide retailers such as Macy's and Nordstrom's, among other retailers, which are dedicating significant floor space to jeans that cost $150 and up. Major department stores have cited premium denim as the fastest growing categories, according to Bloomberg.
Statistics of the denim marketplace include:
-- A recent survey from the Monitor shows that 28 percent of women will buy dark blue denim as their next purchase, up from 17 percent in 1997
-- According to a recent survey 72% of women say they "enjoy wearing denim, according to Cotton Inc.
-- Reflecting a positive trend towards denim's ubiquitous popularity, imports of denim jeans expanded 15.8% to a record $4.6 billion, according to Cotton Incorporated's Supply Chain Insights.
"More and more consumers purchase premium denim to design their personal style," said Mr. Shortal. "As you add dimensions to blue jeans, you add ways in which people can further distinguish themselves."
"At the end of the day, Sub-Urban will enter the premium denim market sooner rather then later with proven product that reflects the integrity and a style that connects with today's growing denim consumer," said Mr. Shortal.
Obviously some gmablers don't read releases. Selling at this phase and with such news as today, is something I can't understand. Why those gamblers bought this stock before?
Welcome in the club!
"I know why Virgin didn't have any re-orders, they stuck the product in the back corner of the store by the service elevators...."
Send a email to the IR and inform them! I am not kidding: I wrote to them my annoyance about the wrong numbers of I&O at every financial website. They replied immediately as well as by they asked for changing the numbers at the OTC-website and other websites. Since my email to SUUB some websites show correct numbers. SUUB obviously takes emails of shareholder seriously.
BTW, volume increases !!!
WOW!!! ....and it is even not christmas time !!!! If they go on like this we might see brillant revenues at the very beginning of their new brands !
Sub-Urban Brands Announces Immediate Product Reorders from Fashion Retailers Following Strong Product Sales
A New Orders Validate High-Growth Business Model as Company Expands
National Distribution of Multiple Apparel Lines
LOS ANGELES, Oct 04, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that influential boutique retailers in California and Hawaii have placed immediate reorders following quicker than expected sales of the Company's two most popular fashion brands, WHITEBOY(R) and Mash Culture Lab(R).
Sub-Urban received an immediate retail reorder from influential fashion industry retailer Fred Segal of Santa Monica. Fred Segal sold out certain items of the Company's signature Whiteboy(R) clothing line in less than 48 hours. The reorder was for triple the original quantity of product. Retail fashion industry stylists and buyers for the largest retail and department store companies, as well as fashion-conscious consumers, look to Fred Segal to identify new trends and styles.
"We believe these strong sales indicate the exploding popularity of our brands as we continue to broaden our distribution coast to coast and beyond our borders to bigger international markets," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We believe these reorders also validate our diversified multi-brand strategy, which tailors specific brands for highly-targeted retailers and their consumers. It's important for our shareholders to understand that our brands are here to stay and that they will continue to grow in the coming months and years ahead."
Recently, Sub-Urban announced the execution of a letter of intent to acquire premium fashion denim company Reo Starr, ranked by leading fashion industry sources as one of the top trendsetting brands in the global youth-oriented apparel industry. Reo Starr's products have already been lauded by many fashion press and industry observers - including Us and Lucky magazines -- as one of the best fitting, high-fashion jeans in the country.
An immediate reorder was also submitted by CD Wizard in Hilo, Hawaii, just blocks away from a popular port stop for Pacific island cruises. The retailer, known for introducing new brands to an elite international tourist clientele from Asia and elsewhere, sold out every item of Sub-Urban's Mash Culture Lab(TM) clothing line in less than four days.
Through its various brands Sub-Urban targets the fashion industry's coveted youth marketplace, a consumer demographic with more than $200 billion in spending power. The shipment of retail orders for the initial MCL(TM) and Whiteboy(R) products represents a key achievement in the Company's strategy to develop new brands and win retail orders from the nation's most influential fashion trendsetters. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.
I understand you totally! I have been investing often too early like in uranium stocks in spring and now they push me into a los - as only one example. Still too many stocks in my portfolio I got in too early.
Also at Sub Urban I got in at .60 and down even at .30. But in this case I am a little bit more couraged as the story is really good, the management totally aggressiv and enthusiastic and, last but not least, they are the mayor shareholder themselves!
Meanwhile I accumulated SUUB fourteen times and I still have buy orders at .30 and .25. From the very beginning my intention was to invest $50k here step by step. I like to hold a fashion stock beside my other holdings. Dilution is always a sword over our heads....but that is the game. I prefer to loss some $ than to miss a good train. Like investing in ten racehorses: if only one beats the markets I hit the jackpot LOL Doing this since years and it works as the jackpots get bigger.
Interesting comment and reply by the Editior of www.otcjournal.com regarding the latest filing of SUUB:
.......................................................
Comment by Michael — 10/2/2006 @ 10:16 am:
Can you give an interpretation of this part of the latest 8-k?
“….From August 28, 2006 to September 18, 2006, to obtain funding for working capital, Sub-Urban Brands, Inc. (the “Company”) entered into securities purchase agreements (the “Agreement”) with accredited investors (the “Investors”) for the sale of $300,000 in the principal amount of 10% Subordinated Promissory Note (the “Note”) and 373,500 common stock purchase warrants (“Warrants”) exercisable at $0.40…..”
Thanks.
Editor: Sure- they are borrowing money at 10% and throwing in a warrant that converts at $.40- which really acts like a financing at $.40 when the warrants are converted. Apparently, they need money, which is no surprise. This seems like a pretty good financing to me as long as their is no toxic feature on the debt. There wasn’t any disclosed in the 8k, so it’s probably just straight debt.
..............................................................
wrongjoe, if the editor of OTCJournal is right, I don't believe SUUB will dilute the I&O. I assume they are looking for other ways to finance aquisitions etc. Taking into account that insider purchase 35 millimon shares of those 49 million I&O this would make sense. The insider would be bigger losers than market buyers if they dilute the stock. Just IMHO
Interesting Filing 8k
Sub-Urban Brands, Inc.: 8-K, Sub-Doc 1, Page 2
Item 1.01
Entry into a Material Definitive Agreement
Item 2.03
Creation of a Direct Financial Obligation or an Obligation Under an Off-Balance Sheet Arrangement of a Registrant
Item 3.02
Unregistered Sales of Equity Securities
From August 28, 2006 to September 18, 2006, to obtain funding for working capital, Sub-Urban Brands, Inc. (the “Company”) entered into securities purchase agreements (the “Agreement”) with accredited investors (the “Investors”) for the sale of $300,000 in the principal amount of 10% Subordinated Promissory Note (the “Note”) and 373,500 common stock purchase warrants (“Warrants”) exercisable at $0.40. The Warrants are exercisable for a period of three years from the date of execution. The investors may exercise the Warrants on a cashless basis within one year from the original issue date if the shares underlying the Warrants are not then registered. The investors have agreed to restrict their ability to exercise their Warrants and receive shares of our common stock such that the number of shares of common stock held by them and their affiliates in the aggregate after such exercise does not exceed 9.99% of the then issued and outstanding shares of common stock.
Closings under the Agreement took place as follows: (i) $125,000 on August 23, 2006 (ii) $75,000.00 on September 1, 2006, and (iii) $100,000 on September 18, 2006.
The Notes bear interest at 10% and mature January 2, 2007. At maturity, the Company will pay a fixed bridge fee of 15% of the face value of the note in addition to interest due. The full principal amount of the Notes is due upon default under the terms of Notes.
The Investors will receive “piggyback” registration rights for the shares of Common Stock underlying the Warrants in connection with any registration statement filed by the Company.
In connection with the offering, the Company paid a placement fee of $12,500 issued warrants to purchase an aggregate of 15,625 shares of common stock on the same terms and conditions as the investors.
The securities were offered and sold to the Investors in a private placement transaction made in reliance upon exemptions from registration pursuant to Section 4(2) under the Securities Act of 1933 and Rule 506 promulgated thereunder. The Investors are accredited investors as defined in Rule 501 of Regulation D promulgated under the Securities Act of 1933.
In the period August 16, 2006 through August 31, 2006 the company issued 153,724 shares of its Common Stock in exchange for the conversion of $38,431 of outstanding convertible notes payable including accrued interest of $5,431. The notes and accrued interest converted at $0.25 per in accordance with the terms of the convertible notes.
Item 5.02
Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.
Effective October 5, 2006, the Company announced the resignation of Meredith Feldman as President of the Company. Joe Shortal, Chief Executive Officer of the Company, will assume the duties of President. There was no disagreement or dispute between Ms. Feldman and the Company which led to her resignation.
Sub-Urban Executes Letter of Intent to Acquire Premium Denim Brand Reo Starr LLC
LOS ANGELES, Sep 29, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced the execution of a non-binding letter of intent to acquire premium fashion denim company Reo Starr, ranked by leading fashion industry sources as one of the top trendsetting brands in the global youth-oriented apparel industry.
With more than 45 retail accounts in Los Angeles, Reo Starr products have already been sold out several times in the city's most prestigious boutique fashion retailers, including Fred Segal in Santa Monica and Lisa Kline in Beverly Hills. Additionally, Reo Starr is exclusively selling in Tokyo's Isetan Department Store, considered the premier department store in Japan. Reo Starr will strengthen Sub-Urban's multi-brand strategy targeting national and influential boutique retailers, while preserving brand equity and developing new revenue streams.
"We're immensely excited to have reached this letter of intent and to launch the next phase of our brand diversification into the premium denim market, the fashion industry's hottest segment," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "The market for premium-denim has more than doubled in the past few years, as has been demonstrated by the success of such fashion companies as True Religion Brand Jeans and 7 for All Mankind."
"The success of Reo Starr worldwide is a result of the high quality of their fit, fabric, trims and washes," said Mr. Shortal. "We believe Sub-Urban can generate significantly increased media and consumer awareness through our own industry-leading marketing and public relations operations, which have already turned our other signature brands, such as WHITEBOY(R) and Mash Culture Lab(TM), into fashion industry and pop culture icons."
Consummation of the Reo Starr acquisition is subject to negotiation and execution of a definitive agreement and satisfactory completion of due diligence investigations.
Thanks for this nice report!
I have been thinking about buying the 'whiteboy'-t-shirt.....but shipping to Europe is the same price than the shirt itself. Thus approx. $200 is tooooooooo much. I will wait till SUUB is int ouch with european retailer.
The flatest news is marvelous in my opinion. Obviouls SUB Urban is clever to know that they need jeans also in their collection to make it complete. Hope the letter of intention becomes a real aqusition.
Thi advisory board is brillant idea! EOM
Thanks to whomever.... got 80% of my first .30-order filled today....and 17% plus already. Nice to accumulate SUUB ;)
There is no fashion that blows me up but only Miyake and Yamamoto. In this case I don't care what kids wear. However, some things at the new collection are nice. But on the other hand: what great design are you asking for youngster taking into account that sales have to be payable. I think the idea behind SUUB has nothing to do with the material are great design they use for those clothes. And, by the way, the jeans of TrueReligion are as boring as all those jeans you find in thousands of jeans shops....but nevertheless the price of the stock rocked from pennies to $30. without short term. again: The company sold an idea and not the jeans!
If you wait for much lower prices I think you wait for nothing
Good luck with your mining stock idea. I am invested in two canadian uranium stocks, one gold stock and one copper/molypden-story and lots of other 'things'. It is always clever to diversify investments.
Well, taking into account the other eleven microcaps I hold I can't blame SUUB at all for the present sharesprice. Everything is on down trends: commodity stocks, solar stocks, high tech stocks, and others. SUUB in this case even behaves friendly between .40 and 0.46. In my opinion a good sign...even I would love to pick up some more much lower.
Sub-Urban Brands Launches Groundbreaking Cross-Promotional Digital Hang-Tag Technology and Marketing with Music Giant EMI; Innovative Multimedia Delivered as Company Expands Distribution to National Retail Stores
LOS ANGELES, Sep 21, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced the successful launch of a cutting-edge interactive digital marketing campaign designed to harness the latest trends in building brand community as the Company rolls out its new Mash Culture Lab(TM) clothing line to retailers across the country.
The next-generation marketing campaign, conducted in conjunction with recording industry leader EMI Music Publishing, attaches a unique digital "hang tag" to thousands of Sub-Urban's clothing products currently shipping to retailers. The hang tags contain a mini-DVD for computers, which connects customers to Sub-Urban's various online marketing initiatives. The interactive DVD's contents includes free music downloads, opportunities for additional shopping and other online links to Company sites.
The campaign leverages the latest techniques in digital age marketing to build cross-brand awareness between Sub-Urban's lifestyle and fashion brands and the music and pop culture at the heart of Sub-Urban's target market. EMI is the world's largest independent music company, operating in 50-plus countries. It represents more than 1,000 artists, including The Beatles, The Rolling Stones, Nora Jones and Coldplay, and owns the rights to over one million titles.
"Sub-Urban recognizes the importance of innovative and vigorous marketing programs as we continue to roll out our portfolio of exciting and popular brands. We believe this collaboration with the world's largest music company further validates the breakout potential of our Mash Culture Lab(TM) brand," said Joseph Shortal, Chief Executive Officer of Sub-Urban. "The multi-media hang tags act as a very effective bridge between Sub-Urban's products and the worldwide community of young people our products target. Our 'mash' audience in particular is centered on music, entertainment, pop culture and the online world. Our digital marketing initiatives tie all of these together."
The digital hangtags contain free musical downloads from musicians such as rock artist Hedley and urban star Chingy. Hedley has been nominated for two Junos Awards (Rock Album and New Group of the Year). The band has a certified platinum record album and has booked a nationwide tour with another popular rock artist Simple Plan. Chingy is a St. Louis hip hop artist whose breakthrough debut album, "Jackpot," went triple platinum in 2003.
Sub-Urban has already begun shipping Mash Culture Lab(TM) orders bearing the new hang tags to retailers across the country, and will continue throughout the fall as it continues to fulfill retail orders.
Sub-Urban Announces Arrival of Signature WHITEBOY(R) Clothing Line to Prominent West Coast Fashion Retailer; Fred Segal Validates Company's Multi-Brand Strategy to Capitalize on Multi-Billion Dollar Global Youth Fashion Marketplace
LOS ANGELES, Sep 20, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that the debut order of the Company's signature WHITEBOY(R) brand has arrived at high-end, trendsetting retailer Fred Segal.
Beginning today, Fred Segal will sell WHITEBOY(R)'s new Fall/Winter 2006 collection of men's clothing at its prominent Santa Monica, Calif., location. Retail fashion industry stylists and buyers for the largest retail and department store companies, as well as fashion-conscious consumers, look to Fred Segal to identify new trends and styles. As a result, the Fred Segal stores frequently serve as an international showcase and launch pad for the world's most successful brands.
"We feel confident that offering our high-end WHITEBOY(R) clothing line at Fred Segal will further solidify our position as a cutting-edge fashion company among influential buyers from some of the country's largest national retailers," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "This arrival at Fred Segal is a major validation of our multi-brand business model as we continue conquering highly-targeted segments of the fashion industry."
Key pieces in the Fall/Winter Sub-Urban collection include the WHITEBOY(R) premium outerwear featuring the rooster logo as well as graphic Ts and signature cargo pants. Retail price points range from $50-$400.
Leading celebrities and artists in the entertainment and music industry have already adopted Sub-Urban's WHITEBOY(R) apparel, driving high-profile exposure in worldwide print and electronic media, and firmly establishing the collection's fashion credentials and broad appeal.
Sub-Urban launched the pop culture phenomenon WHITEBOY(R) brand with its signature rooster logo. Other product lines include WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM) (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.
wrongjoe, guess you / we are too old for pink jackets with glass buttons LOL
I like the jacket with those masses of black and white cocks most. Looking a bit like designed by Yamamoto
Business to Leisure Monthly: Sub-Urban Brands (SUUB:OTCBB) gains momentum with newly launched Mash Culture Lab Line
Sep 19, 2006 (M2 PRESSWIRE via COMTEX News Network) --
BTLMonthly.com has a Monthly Magazine, a Mid-Month Edition, and a Daily News Bulletin that features undervalued companies poised for growth. BTLMonthly.com features the Top 5 Reasons to watch said companies.
Top 5 Reasons to Watch SUUB:
1. HOT INDUSTRY. Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, 40 million 15-24 year old youths.
2. EXPANSION. Within the next 18 months, the Company intends to extend these brand offerings to Japan, Canada, Australia and 25 European countries.
3. DIVERSIFICATION. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that do not require dependence on any one brand or market segment for financial success.
4. TRADEMARKS. Current portfolio of trademarked apparel and accessory brands includes WHITEBOY for Men, WHITEBOY for Women, BLACK JESUS and PYT (Pretty Young Thing).
5. POTENTIAL. With innovative design, cash flow, revenues, partnerships and so much more, the company has the potential to be a winner in all avenues.
Sub-Urban Brands Announces New Retail Order as Company Broadens Penetration in Multibillion-Dollar Youth Market
Retail Apparel Chain to Carry Company's Newly Launched Mash Culture Lab Line as Sub-Urban Accelerates Multi-Brand Strategy
Sub-Urban Brands Announces New Retail Order as Company Broadens Penetration in Multibillion-Dollar Youth Fashion Market; Retail Apparel Chain to Carry Company's Newly Launched Mash Culture Lab(TM) Line as Sub-Urban Accelerates Multi-Brand Strategy
LOS ANGELES, Sep 18, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has secured a milestone order with northeast regional powerhouse Retail Apparel to carry the Company's recently launched Mash Culture Lab(TM) (MCL) clothing line in key New York area locations, representing the latest success in Sub-Urban's strategy to capitalize on the fashion industry's coveted multibillion-dollar youth lifestyle marketplace.
Retail Apparel will carry the MCL brand at its flagship venues, including the Roosevelt Field Mall in Garden City, the largest mall in the state of New York, and the third most profitable in terms of per-square-foot sales in the country.
"Working with Retail Apparel gives Sub-Urban access to some of the most profitable locations in the country," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "Together with our recent orders from the Virgin Megastores and Dr. Jays, this order gives us increasingly high profile penetration into the East Coast market with some of the most productive stores in the region."
Over the past 60 years, Retail Apparel has opened nearly 40 retail stores supported by three main brand divisions in some of the most coveted locations on the East Coast. Sub-Urban's MCL(TM) clothing line will be represented by the Law stores, Retail Apparel's top division.
The initial order will reach seven Law stores in the tri-state area, among them King's Plaza in Brooklyn, Green Acres and Roosevelt Field in Long Island, Staten Island, and Woodbridge, New Jersey. To follow up on this initial group of test orders, Sub-Urban has also received an advance order from Retail Apparel for its Spring 07 collection which will ship in early 2007.
Recently, Sub-Urban secured another milestone order with high-profile retailer Active Wearhouse to carry the Company's MCL(TM) clothing line. Active Wearhouse has been an East Coast regional trendsetter with 10 high-gross regional retail stores specializing in urban street wear for New York and the tri-state area. Sub-Urban has signed an agreement that includes an initial distribution to four test stores including two in New York City's famed lower Broadway and Soho districts, with two more additional stores in the surrounding areas.
Additionally, Sub-Urban also recently announced that it shipped the first retail orders for the debut collection of MCL(TM) to national music retailer Virgin Megastores and trendsetting East Coast urban chain Dr. Jay's. These recent retail shipments amplify MCL(TM)'s visibility with music fans and cutting-edge urban markets throughout the country, and further validate Sub-Urban's multi-brand strategy to create a diversified brand portfolio aimed at maximizing revenue potential while maintaining strong brand appeal for each consumer base.
Sub-Urban has launched the pop culture phenomena WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM) (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.
Complete Letter to shareholder!
MONTHLY LETTER TO SHAREHOLDERS
September 15, 2006
Dear Valued Shareholder,
My name is Joseph Shortal, and I’m the Chairman, CEO, and Co-Founder of
Sub-Urban Brands, Inc. I’m pleased to take this opportunity to update you, our
shareholders, on the exciting events that have taken place at our company in
recent weeks. I’d also like to provide some background to our newest investors
about Sub-Urban’s overall business strategy to generate high growth in some of
the fastest moving segments of the fashion industry.
Sub-Urban Brands is a multi-branded fashion company, based in Los Angeles,
that targets the world youth market. Specifically, we are targeting the
powerhouse 13 to 29-year-old demographic. In the U.S. alone, about 40 million
people fall into this age group, with an estimated purchasing power exceeding
$200 billion. Sub-Urban Brands has already started to establish a foothold in this
market with our initial brand, WHITEBOY®, and we aim to increase our presence
through development of a powerful portfolio of exclusive brands, including Mash
Culture Lab™ and others.
Whiteboy® has started to take off. Its instantly-recognizable rooster logo has
struck a chord with our target audience. Our radio spots for Whiteboy are edgy
and humorous, and Whiteboy® clothing has been featured in many of today’s
hottest digital and print publications.
Just as important, a large number of actors, singers, and sports heroes have
begun wearing our clothes and asking for them by name. A sampling of the
celebrities wearing Whiteboy® apparel includes actors such as Jessica Alba,
Don Cheadle, Jeremy Piven and Brittany Murphy. Also, musicians like Tommy
Lee of Motley Crue, Chester Bennington of Linkin Park and pop icon Britney
Spears. And that is just a partial list—many other celebrities are wearing Sub-
Urban Brand’s clothes as well.
All these strategies have resulted in important progress toward agreements to
distribute our products through the country’s major department stores and
retailers. And we have already announced agreements to place our Whiteboy®
line in the smaller trendsetting boutique retailers, such as Fred Segal in Los
Angeles and our MCL line in Dr. Jay’s in New York.
But Whiteboy® is just the beginning for Sub-Urban Brands. We are poised to
introduce several new brands in the near future, including Whiteboy Girl™, PYT
(Pretty Young Thing)™ and Black Jesus™.
The past month has seen some exciting new developments for Sub-Urban. We
executed an agreement with celebrated designer Heidi Minx to design a cuttingedge,
high end line for specialty retailers. We also participated as a major
sponsor at the POOL trade shows in Las Vegas and New York, where we signed
several promising deals with boutique retailers and are in discussions with other
national retailers. Additionally, we moved into larger corporate headquarters and
distribution facilities in Los Angeles to accommodate our growing design and
business operations.
Perhaps most exciting was the recent shipment of the first retail orders for the
debut collection of our new Mash Culture Lab™ clothing line to national music
retailer Virgin Megastores and trendsetting East Coast urban chain Dr. Jay’s. We
believe that the delivery of these lines demonstrates the strength of both Sub-
Urban’s multi-brand business strategy as well as the freshness and appeal of our
designs.
Sub-Urban has built a powerful, edgy, trend-setting company that combines a
youth-oriented, energetic corporate culture with proven, risk-mitigating business
practices. We have shown that our brands have built-in appeal for kids and
teens.
Thanks for your time and attention. I invite you to continue to learn more about
Sub-Urban and to follow our progress by visiting www.Whiteboy.com.
Sincerely,
Joseph Shortal
Chief Executive Officer
Sub-Urban Brands
Don't want to overdo it, but I love this story!
Sub-Urban Brands Sends Monthly CEO Letter to Shareholders; Company Details Multi-Brand Business Model for High-Growth Revenues and Updates Investors on Recent Achievements
LOS ANGELES, Sep 15, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that it will send a monthly letter from Chief Executive Officer Joseph Shortal to update shareholders on its recent achievements and initiative to capitalize on opportunities in the international urban fashion marketplace.
The letter highlights Sub-Urban's recent progress in expanding the retail presence of its key brands, including its signature WHITEBOY(R) and its new Mash Culture Lab(TM) brands.
"The past month has seen some exciting new developments for Sub-Urban. We executed an agreement with celebrated designer Heidi Minx to design a cutting-edge, high end line for specialty retailers," wrote Mr. Shortal. "We also participated as a major sponsor at the POOL trade shows in Las Vegas and New York, where we signed several promising deals with boutique retailers and are in discussions with other national retailers. Additionally, we moved into larger corporate headquarters and distribution facilities in Los Angeles to accommodate our growing design and business operations."
All these strategies have resulted in important progress toward agreements to distribute Sub-Urban's products through the country's major department stores and retailers. "And we have already announced agreements to place our WHITEBOY(R) line in the smaller trendsetting boutique retailers such as Fred Segal," wrote Mr. Shortal.
To this end, Sub-Urban recently announced that it has shipped the first retail orders for the debut collection of its new Mash Culture Lab(TM) clothing brand to national music retailer Virgin Megastores and trendsetting East Coast urban chain Dr. Jay's. The shipment of retail orders for the initial MCL products represents a key achievement in the Company's strategy to develop new brands and win retail orders from the nation's most influential fashion trendsetters.
Based in Los Angeles, now considered the entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques have galvanized youth culture and A-list celebrities. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.
To read the full text of the letter, please visit http://www.trilogy-capital.com/tcp/sub-urban/.
About Sub-Urban Brands
Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as through the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
I think so too. They have to 'hurry', already September.....!!!
Sub-Urban Announces Milestone Shipment of Debut Retail Orders for Mash Culture Lab Brand to Virgin Megastores and Dr. Jay's; Company's Business Strategy and Designs Validated by Orders from Leading Fashion Industry Trendsetters and Retailers
LOS ANGELES, Sep 14, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced it has shipped the first retail orders for the debut collection of its new Mash Culture Lab(TM) clothing brand to national music retailer Virgin Megastores and trendsetting East Coast urban chain Dr. Jay's.
Sub-Urban's Mash Culture Lab(TM) (MCL), one of the Company's several new innovative clothing and lifestyle brands, is inspired by the latest trends in popular music, lifestyle and youth culture. The shipment of retail orders for the initial MCL products represents a key achievement in the Company's strategy to develop new brands and win retail orders from the nation's most influential fashion trendsetters.
"Delivering the Mash Culture Lab line in retail chains such as Dr. Jay's and Virgin Megastores demonstrates the strength of both Sub-Urban's multi-brand business strategy as well as the freshness and appeal of our designs," said Joseph Shortal, Chief Executive Officer of Sub-Urban. "Nationally and internationally, buyers for the world's largest retail chains shop these stores to find the most important directions in design and the next generation of successful brands."
Dr. Jays, an East Coast-based urban retail chain, is considered a fashion pacesetter, and is a primary source for stylists and buyers for some of the largest retail and department stores in America, Europe and around the world. Founded in 1975, Dr. Jay's owns and operates 19 retail stores in the New York and New Jersey areas, and has been a pioneer in urban and hip-hop fashion since its inception.
Sub-Urban has also shipped Mash Culture Lab(TM) to the Virgin Megastores chain to fulfill retail orders for five of its flagship locations. Virgin Megastores set trends in the entertainment industry around the world, and target the same $200 billion youth consumer marketplace that Sub-Urban's designs address.
Sub-Urban's MCL line will be carried at flagship Virgin Megastores, including the Times Square location in New York, the largest entertainment store in the world. Other participating locations include Virgin Megastores in San Francisco, Orlando (in Disney World), Chicago (Michigan Avenue) and Hollywood, California.
These new retail shipments amplify MCL's visibility with music fans and cutting-edge urban markets throughout the country, and further validate Sub-Urban's multi-brand strategy to create a diversified brand portfolio aimed at maximizing revenue potential while maintaining strong brand appeal for each consumer base.
Based in Los Angeles, now considered the entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques have galvanized youth culture and A-list celebrities, including actor Don Cheadle ("Crash"), rock star Tommy Lee (Motley Crue) and actor Jessica Alba, among many others.
Sub-Urban has launched the pop culture phenomenon WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM) (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.
A friend of mine, very well know for running an exclusive store since 25 years offering finest designer clothes for men (Yamamoto, Miyake, Elemente Clemente,etc. Jeans for $360 or Miyake coates for $ 3000. to $ 8000. and so on) I told him that I want to buy some Sub-Urban clothes to check its quality. He told me that he might be interested to see it as he might be interested to 'bring some fresh air' into his collection. He has very rich costumers who sometimes buy mad stuff to be IN. LOL
However, will see what he thinks about Sub Urbans clothes. He takes care for highest quality of material. Thus I hope the quality of Sub Urbans materials are acceptable. Would be the first shop in Europe offering Sub Urban clothes. Could be some fun.
No chance to order a t-shirt at www.whiteboy.com. No products!? ´Still under construction? So where do you guys get your t-shirt from?
I will buy a t-shirt as well Will be fun...first time I own a product of a stock I hold.
sorry, I lie, I have been eating lots of burgers and had hectoliters of coke....and have been holding those stocks ten years ago for a while LOL
I decided to place several orders under .40. Some got filled already. You are right: Nobody know how successful SUUB will be finally. But SUUB has too many positive additional fundamentals (excluded revenues....but lots of microcaps are in the same position, but still after two years!). All in all it is a pennyplay with potential...either for 50% or for 1000% or even more longterm. I trade the mid-term and long-term potential, other trade the volume or momentum. But all of us seem to believe that this stock will make some nice bucks.
Well, Lapdid, your reply to joe sounds a lot different than your first post were you only state your big frustration about stock volume! Of course volume increases with products of SUUB in the stores and goodd sales. But of course without those sales included the summerhole in the stockmarket also the volume sucks! Thus I don't understand your first post compared to your second one.
However, good luck.
"When I got into this stock there was some volume. I wouldnt have bought if I new the volume was going to be so low. It would only take one big seller to dump and the price will be in the toilet. The market (if thats what you want to call it can not absorb type of real selling. Conversly if some one wants to buy they have to run the price up. I do have patients. I can wait. I am however conserned about is the market on this stock. Basically what Im saying is "why arnt more people buying if all these celebs are endorsing this stuff." They must not believe there own hype. Of all these store deals and endorsements and nobody buys a couple hundred thousand shares? Nobody they deal with has any money?"
Lapid, it is always the same old story: A stock appears newly in the market, the price runs up with big short term fantasy, the stock drops again profit maker, the short term fantasy is gone for a while and thus lack of buyers / fantasy keeps the stockprice down ....... and those people who got in high start to be frustrated and blame.....the company. This is the scenario since the 17th century when the stockmarket started to exist LOL
It is not true that nobody is buying or trying to buy: For example I am down as you are - but I still place orders even lower than .40. If I get shares for .35....I try to catch them. This is the game. I am sorry that my orders might destroy your break even....but this is the game. Either you believe in a story and average down to lower your break even.....or you have no more money and you have to face your investment going into the cellar by people who try to buy lower. If you have patience, as you state , than you should not have problems to deal with the way how the pennystock market trades stocks. Usually you should do the same and average down.
By the way, I have no problems if the price of this story is in the toilet - great chance to buy even much cheaper....if you don't believe in this story than you should not haven taken any risk.
If you believe that big seller invest in such a good story only for selling some weeks later....you should not taken any risk as well.
And if you did invest only because of high volumes I don't understand your way of investing in pennystocks.
Your posts doesn't content anything about your believes in the progress of Sub-Urban. Thus you just want to profit by short-term games. In this case you should have done some studies on chart techniques at SUUB and you would have learned that it is better not to buy high as it was clear that SUUB will drop again after the first hyphe after it has been listed.
Lapbid, could it be that you don't get the point? It is absolutely clear that SUUB is a micro cap which just has been listed and is a stock only since 3-4 months!
This has been posted here several times now. If you can't stand this situation and if you don't have any patience I friendly recommend: sell your position again. Doesn't look like you are very experienced in micro caps. Thus will would have to suffer to much within next months. If you want to avoid to suffer, get out again.
Good luck.
I would not call this a 'stupid stock' at all. If you make your DD you will find out the reasons for the low volume. I am just astonished about this kind of trades with only 200 shares.
I am in here with 84.000 shares and lost 9%. But of course I will buy more by dips. But if nobody is selling this is a great sign as well! You should have some patience till christmas, SUUB will make some great sales of clothes. Share volume as well as price will increase. No doubt SUUB will be a winner....but we are in at a very early stage of development of their new business strategy and SUUB is listed at the market only three/four monhts ago. Who knows this stock? LOL So this is our chance , also don't forget these arguments!
....and down again 15% on 500 shares within the last minutes of trading..... Strange.
Doesn't look like volume is the resason for this strange game: Who is so stupid to sell 200, next day, buy 200 and today sell 500.....for 15-20% loss?! Such a volatility is
Volume will come with revenues and quartely reports. Stock is too new and unkown. Insider have their strong postions and this is most important for me when I get into a new OTC stock.
At present I only wonder about such unbelieveable dump trades. Even manipulation doesn't make sense with such ups and downs.