Sub-Urban Brands Announces Immediate Product Reorders from Fashion Retailers Following Strong Product Sales
A New Orders Validate High-Growth Business Model as Company Expands
National Distribution of Multiple Apparel Lines
LOS ANGELES, Oct 04, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that influential boutique retailers in California and Hawaii have placed immediate reorders following quicker than expected sales of the Company's two most popular fashion brands, WHITEBOY(R) and Mash Culture Lab(R).
Sub-Urban received an immediate retail reorder from influential fashion industry retailer Fred Segal of Santa Monica. Fred Segal sold out certain items of the Company's signature Whiteboy(R) clothing line in less than 48 hours. The reorder was for triple the original quantity of product. Retail fashion industry stylists and buyers for the largest retail and department store companies, as well as fashion-conscious consumers, look to Fred Segal to identify new trends and styles.
"We believe these strong sales indicate the exploding popularity of our brands as we continue to broaden our distribution coast to coast and beyond our borders to bigger international markets," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We believe these reorders also validate our diversified multi-brand strategy, which tailors specific brands for highly-targeted retailers and their consumers. It's important for our shareholders to understand that our brands are here to stay and that they will continue to grow in the coming months and years ahead."
Recently, Sub-Urban announced the execution of a letter of intent to acquire premium fashion denim company Reo Starr, ranked by leading fashion industry sources as one of the top trendsetting brands in the global youth-oriented apparel industry. Reo Starr's products have already been lauded by many fashion press and industry observers - including Us and Lucky magazines -- as one of the best fitting, high-fashion jeans in the country.
An immediate reorder was also submitted by CD Wizard in Hilo, Hawaii, just blocks away from a popular port stop for Pacific island cruises. The retailer, known for introducing new brands to an elite international tourist clientele from Asia and elsewhere, sold out every item of Sub-Urban's Mash Culture Lab(TM) clothing line in less than four days.
Through its various brands Sub-Urban targets the fashion industry's coveted youth marketplace, a consumer demographic with more than $200 billion in spending power. The shipment of retail orders for the initial MCL(TM) and Whiteboy(R) products represents a key achievement in the Company's strategy to develop new brands and win retail orders from the nation's most influential fashion trendsetters. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.
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