Sub-Urban Brands Announces New Retail Order as Company Broadens Penetration in Multibillion-Dollar Youth Fashion Market; Retail Apparel Chain to Carry Company's Newly Launched Mash Culture Lab(TM) Line as Sub-Urban Accelerates Multi-Brand Strategy
LOS ANGELES, Sep 18, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has secured a milestone order with northeast regional powerhouse Retail Apparel to carry the Company's recently launched Mash Culture Lab(TM) (MCL) clothing line in key New York area locations, representing the latest success in Sub-Urban's strategy to capitalize on the fashion industry's coveted multibillion-dollar youth lifestyle marketplace.
Retail Apparel will carry the MCL brand at its flagship venues, including the Roosevelt Field Mall in Garden City, the largest mall in the state of New York, and the third most profitable in terms of per-square-foot sales in the country.
"Working with Retail Apparel gives Sub-Urban access to some of the most profitable locations in the country," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "Together with our recent orders from the Virgin Megastores and Dr. Jays, this order gives us increasingly high profile penetration into the East Coast market with some of the most productive stores in the region."
Over the past 60 years, Retail Apparel has opened nearly 40 retail stores supported by three main brand divisions in some of the most coveted locations on the East Coast. Sub-Urban's MCL(TM) clothing line will be represented by the Law stores, Retail Apparel's top division.
The initial order will reach seven Law stores in the tri-state area, among them King's Plaza in Brooklyn, Green Acres and Roosevelt Field in Long Island, Staten Island, and Woodbridge, New Jersey. To follow up on this initial group of test orders, Sub-Urban has also received an advance order from Retail Apparel for its Spring 07 collection which will ship in early 2007.
Recently, Sub-Urban secured another milestone order with high-profile retailer Active Wearhouse to carry the Company's MCL(TM) clothing line. Active Wearhouse has been an East Coast regional trendsetter with 10 high-gross regional retail stores specializing in urban street wear for New York and the tri-state area. Sub-Urban has signed an agreement that includes an initial distribution to four test stores including two in New York City's famed lower Broadway and Soho districts, with two more additional stores in the surrounding areas.
Additionally, Sub-Urban also recently announced that it shipped the first retail orders for the debut collection of MCL(TM) to national music retailer Virgin Megastores and trendsetting East Coast urban chain Dr. Jay's. These recent retail shipments amplify MCL(TM)'s visibility with music fans and cutting-edge urban markets throughout the country, and further validate Sub-Urban's multi-brand strategy to create a diversified brand portfolio aimed at maximizing revenue potential while maintaining strong brand appeal for each consumer base.
Sub-Urban has launched the pop culture phenomena WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM) (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.
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