Sub-Urban Brands, Inc. (SUUB)

[Aston Martin]

Sub-Urban Brands Sends Monthly CEO Letter to Shareholders; Company Details Multi-Brand Business Model for High-Growth Revenues and Updates Investors on Recent Achievements

LOS ANGELES, Sep 15, 2006 (BUSINESS WIRE) --

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that it will send a monthly letter from Chief Executive Officer Joseph Shortal to update shareholders on its recent achievements and initiative to capitalize on opportunities in the international urban fashion marketplace.

The letter highlights Sub-Urban's recent progress in expanding the retail presence of its key brands, including its signature WHITEBOY(R) and its new Mash Culture Lab(TM) brands.

"The past month has seen some exciting new developments for Sub-Urban. We executed an agreement with celebrated designer Heidi Minx to design a cutting-edge, high end line for specialty retailers," wrote Mr. Shortal. "We also participated as a major sponsor at the POOL trade shows in Las Vegas and New York, where we signed several promising deals with boutique retailers and are in discussions with other national retailers. Additionally, we moved into larger corporate headquarters and distribution facilities in Los Angeles to accommodate our growing design and business operations."

All these strategies have resulted in important progress toward agreements to distribute Sub-Urban's products through the country's major department stores and retailers. "And we have already announced agreements to place our WHITEBOY(R) line in the smaller trendsetting boutique retailers such as Fred Segal," wrote Mr. Shortal.

To this end, Sub-Urban recently announced that it has shipped the first retail orders for the debut collection of its new Mash Culture Lab(TM) clothing brand to national music retailer Virgin Megastores and trendsetting East Coast urban chain Dr. Jay's. The shipment of retail orders for the initial MCL products represents a key achievement in the Company's strategy to develop new brands and win retail orders from the nation's most influential fashion trendsetters.

Based in Los Angeles, now considered the entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques have galvanized youth culture and A-list celebrities. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.

To read the full text of the letter, please visit http://www.trilogy-capital.com/tcp/sub-urban/.

About Sub-Urban Brands

Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as through the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.