Sub-Urban Brands, Inc. (SUUB)

[Aston Martin]

Sub-Urban Details Strategy to Capitalize on Revenue Opportunities in Global Youth Fashion Movement in Updated Investor Fact Sheet

A Update Outlines Financials, Retail Orders and Reorders, and New
Brand Launches Targeting Multi-Million Dollar Market Segments

LOS ANGELES, Oct 16, 2006 (BUSINESS WIRE) --

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has released an updated Investor Fact Sheet detailing the Company's strategic initiatives to address high-growth revenue opportunities with the expansion of an edgy, youth-oriented brand portfolio and aggressive acquisition of partnerships with the nation's most influential fashion retailers.

"We have updated our fact sheet to reflect two of the most exciting months in our Company's history," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We have witnessed a surge in new customer orders and surprisingly quick reorders from existing customers. Our multi-brand strategy targeting the lucrative youth market is paying off. We want our investors to be updated constantly and for them to understand just how well we are moving forward on their behalf."

The Investor Fact Sheet also details the Company's key investment highlights, including a valuable brand equity and broad intellectual property portfolio driven by both aggressive internal growth and licensing acquisitions. Other highlights include highly coveted product endorsements from pop celebrities (photos included), as well as key retailer relationships, including Santa Monica-based Fred Segal, east coast influencer Dr. Jays, and entertainment giant Virgin Megastores.

Sub-Urban primarily targets the demographic of 13 to 29-year-old consumers, comprising an estimated 40 million-plus consumers in the U.S. alone. Sub-Urban is committed to generating high-volume sales by addressing the multibillion-dollar global youth market with hip styles inspired by urban and music culture.

Based in Los Angeles, the established entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques have galvanized youth culture and A-list celebrities, including: Don Cheadle (Crash), Tommy Lee (Motley Crue) and Jessica Alba (Sin City), among many others.

Sub-Urban's provocative brands have been engineered from the start to generate consumer buzz and to maximize sales. The Company's brands have already been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines.

To read or download Sub-Urban's Investor Fact Sheet, please visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.