Sub-Urban Announces Arrival of Signature WHITEBOY(R) Clothing Line to Prominent West Coast Fashion Retailer; Fred Segal Validates Company's Multi-Brand Strategy to Capitalize on Multi-Billion Dollar Global Youth Fashion Marketplace
LOS ANGELES, Sep 20, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that the debut order of the Company's signature WHITEBOY(R) brand has arrived at high-end, trendsetting retailer Fred Segal.
Beginning today, Fred Segal will sell WHITEBOY(R)'s new Fall/Winter 2006 collection of men's clothing at its prominent Santa Monica, Calif., location. Retail fashion industry stylists and buyers for the largest retail and department store companies, as well as fashion-conscious consumers, look to Fred Segal to identify new trends and styles. As a result, the Fred Segal stores frequently serve as an international showcase and launch pad for the world's most successful brands.
"We feel confident that offering our high-end WHITEBOY(R) clothing line at Fred Segal will further solidify our position as a cutting-edge fashion company among influential buyers from some of the country's largest national retailers," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "This arrival at Fred Segal is a major validation of our multi-brand business model as we continue conquering highly-targeted segments of the fashion industry."
Key pieces in the Fall/Winter Sub-Urban collection include the WHITEBOY(R) premium outerwear featuring the rooster logo as well as graphic Ts and signature cargo pants. Retail price points range from $50-$400.
Leading celebrities and artists in the entertainment and music industry have already adopted Sub-Urban's WHITEBOY(R) apparel, driving high-profile exposure in worldwide print and electronic media, and firmly establishing the collection's fashion credentials and broad appeal.
Sub-Urban launched the pop culture phenomenon WHITEBOY(R) brand with its signature rooster logo. Other product lines include WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM) (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.
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