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Can you prove that the shares are not coming? The company has a history of the most poisonous toxic dilution and the LLC that is the basis of this Christie juice is tied directly to the owner of the toxic firm. The company doesn't report for a reason.
I agree it is current in its required filings which is sufficient only for retail bag holders to feel good about. A serious investor will not look at ICNB. This is a trap to collect money. It is not a serious beverage company or it would explain how it plans to pay for the inventory it must buy. The terms are obviously COD. There are billions of shares waiting to be dumped on the retail bag holders and likely insiders have gotten very very liquid. Then they reloan the money they made selling the stock to you to the company at even higher rates of interest or higher rates of dilution. You can't see it because the company doesn't have to report it in this tier. Hence the hustle.
But ICNB should report to the SEC if it wants to be taken seriously. It chooses not to which means it does not have to file 8-Ks if it has taken on more toxic debt. It does not have to pass along important information that serious investors demand. Do you know from the company how much money it makes per bottle of Christie's juice? You do not because it does not file audited and reviewed reports. Do you know how they are paying for everything from the horse to the photographer to the UPS bill to ship the heavy heavy cartons of grape juice to far flung locations? You do not. Reiterate the price target of .004.
Has anyone called the bar at the Bellagio that allegedly sells this Christie juice? Hmm. Bet they don't want to know the answer.
We reiterate our price target of .004. The selling will continue without concern for the retail holders. This one is headed south. There is zero transparency here. No one knows what the company actually does. No one knows if there is wine in those cardboard boxes. We do know that the company is very very cozy with a notorious toxic debt issuer Southridge. The company refuses to report to the SEC so we are left just to guess and speculate. The pumpers on this board clearly have an agenda and it is to separate people from your money by issuing this paper. Serious investors will continue to ignore anything and everything from Richie and Stephen M. Hicks. In fact, it might not be possible to ever attract serious investors to this very dirty dirty shell. If they are selling anything, they have to come up with cash to pay for it since the company has no credit and everything is on COD. I wouldn't be surprised if Richie's cell phone is prepaid. Eviction, bankruptcy, and no olives to share. This is a hype job and when they are done getting liquid. They are gone.
Um I think that is a paid advertisement. Of course they are lining things up, lining up to sell you shares. If they can't pay for the wine, it doesn't matter how much is lined up. #ICNBroke
How are they going to pay for the 100% ownership? The owners of the Bellissa LLC in Nevada were Richie and Stephen M. Hicks of toxic financier Southridge. Richie is taking from your pocket to his and Hick's pocket. Southridge already has debt on ICNB. Southridge was already getting 30k a month from ICNB to consult Richie. Probably on how to issue more shares. Richie should contribute the balance of the LLC for zero but he won't. Why would he? The sheep are too easy to fleece. Since the company has no cash, they'll issue a note. More notes than a choir over at ICNB. Loved today's press release too. We are in discussions with Planet Hollywood. So Richie ate there and showed a bottle to the manager who said he'd pass it along. Wait until you sell to Planet Hollywood before you announce.
Margin lesson, son. ICNB doesn't own anything. It buys the finished goods from a third party. It holds no licenses to import or distribute. It has no money to pay for production and has horrible credit based on being evicted from its offices and a bankruptcy so it is COD. Now they are getting money from somewhere and likely paying a high vig or more likely issuing a bunch of paper or promising too at a future. Or the boxes in the pics could be empty which is possible. Once the goods are in the country it has to be shipped which costs money. Store displays, point of purchase, various slotting allowances etc. all eat up the margin as well. They are likely paying the distributors a significantly higher commission to carry this senior citizen bubbly as well. They might actually be losing money on everything they ship. Again we don't know because they don't report. They are selling shares to you that is for sure.
The margin is likely $1.00 per bottle at the very best and 10% goes to Christie. So we have .90. And the public company doesn't own 100% so it's what 51% of that? Debt service, Richie's dinners at Chazz's place, unpaid bills from the photographer, horse rental, hair and makeup for Christie's appearances and on and on. Losses. Nothing ruins my day worse than losses, Richie. Share selling at its very very best.
Wow that press release was bad. It was clearly designed to bring in more sheep. Birthday wishes, restating past releases, and we are in discussions with clearly shows weakness. The stock is in a freefall so we put out a release to prop it up so we can sell more. How the heck is the company paying for this? There is something wrong here when we don't even know what the company actually does or what the margins are. It's hidden because they don't want you to know. Institutions, smart money, family offices demand transparency. Middle aged men who enjoyed looking at pictures of Christie when they were younger in the privacy of their own homes are less demanding. This is a hype job. Share my olive.
Crowin is correct.
Morning update: ICNB is now showing its true weakness. We see it settling on a price of .003 to .005. The copper will vanish and the dropper will appear. The business is built on sand and we do not have any information as to margins, revenue, supply of product, management beyond Richie, or really any visibility on what the company does. Is it a promotion company? Is it a manufacturer? Are there even bottles of booze in those boxes or are they empty? Maybe they are just a box company. We have no idea due to the lack of disclosure. The company also has a history of deep involvement with some of the most toxic of toxic debt players. The Love Canal of the the OTC is where ICNB hangs out. And it appears the hype train has been derailed. ICNB is a share selling enterprise and not a wine selling enterprise. Thank you for all the PMs saying I am correct. I appreciate the support even if it is in private. Be well.
Reiterate of price target of .004. What is being posted as DD is nonsense on this board. Social media postings and baseless fluff. Zero DD. No audits. No contracts. No sales figures. No margin. Does anyone know who the manufacturer of this senior citizen wine is? We have no idea. Don't be fooled by these pumpers who are claiming to have done DD. Dog doo is what the DD stands for. This company is flimsy at best. It has no transparency for the shareholders. It has cheerleaders, pumpers, and hype men. Sell
We agree with you on your assessment of ICNB hype. We reiterate our price target of .004.
We reiterate our price target of .004. Today's price decline is expected to continue until reaching our target. The volume also looks to be drying up as well. The smart money has obviously read our analysis and decided we are correct. Similar to the recent US election where no one voted for Donald Trump, no one on the message boards will admit to selling. In fact in the case of ICNB, we can expect the opposite. Posters discussing how much they are buying when in fact they are hitting the bid. Every penny play has its day and the day for ICNB ended yesterday. No amount of news will lift this in the next 12-18 months due to the complete and total lack of transparency by management. In effect, ICNB is saying "Trust us". We have no idea how anything is getting paid for. We do not know the margins. We do not know the contract with the manufacturer. Are they even capable of providing sufficient quantities of senior citizen wine? Do they require advance payment due to the poor credit history of ICNB and its past failures in the spirits industry? We will not get answers and therefore we have a price target that is expected to be reached soon.
Serious question. How much money does ICNB make per case of Christie wine? They buy it from a 3rd party contract manufacturer, they pay commission to distributors, they leave a huge retail margin of at least 50%, and they pay Christie a royalty. How much could possibly be left. $1? $0.50? Price target .004.
What is the margin per case. Does anyone know? A press day in Dallas likely cost $10,000 so they sold 10,000 bottles already to pay for it? I am guessing the margin is $1 per bottle. How much does the company make per case?
Where is the money coming from for the promos? Christie didn't fly to Dallas for free. The horse cost money. The hotel cost money. The local publicist cost money. ICNB is flat broke. So they are getting money from somewhere. Toxic debt? High interest loans? Pledged receivables? Too much uncertainty in the business model which we still don't know about.
Why an ICNB buyout in unlikely. If there was any value to the Brinkley license, the buyer would only want the license, not the dirty shell. So ICNB preferred holders vote to sell the license, keep the proceeds for themselves, pay off the old debt to Southridge and the insiders remember that Southridge is listed as owners or one time owners of Belimssa LLC, use up whatever cash there is to enrich themselves and leave the dirty shell in place for the next big adventure. You retail guys get zero. More likely, a big drink company would hire its own old model and just make Cheryl Tiegs or Kathy Ireland or Cindy Crawford, or Iman, or Naomi Campbell wine and be done. Reiterate our price target of .004. From Manhattan, I'm Stoshu.
We reiterate our price target of .004. The absence of information and potential for dilution remain at the forefront of our many concerns. The company has a history of paying consulting fees and keeping close ties with known toxic finance company Southridge. The company is not an SEC reporter leaving us to wonder about the actual business model and the potential for profit if any. We also are concerned that the company has little to no cash so the funds for the orders are coming from somewhere. The shareholders and investing public have no idea how the company financed its cell phone bill much less thousands of cases of its senior citizen wine. The company has been evicted from its offices and filed bankruptcy in the past likely due to its many failed products and inability to obtain financing. We will stick with other opportunities in the small cap beverage space.
Price target is .004. This company is not an SEC filer. We cannot really be sure of anything the company is doing beyond posting on social media. We know toxic debt players are on the LLC. We know the company had no money and now it is shipping product. For us, we rely on audited statements and transparency. In this case, ICNB like its opaque bottles are impossible to see inside it seems. Sell. Good luck to all note holders in this year of the rooster.
We reiterate our near term price target of .004 and have a SELL recommendation. Even if there are sales, what are the margins? 1.00 per bottle? Less perhaps? And how much does the company make. How does the company expect to create a category without any marketing budget or advertising. Haven't seen one cab ad or billboard here in Manhattan. Will be in Las Vegas for the Super Bowl and will stop by the Bellagio to order a round of this senior citizen juice for myself and my friends. Bet they don't have it on the menu any longer and will post my findings immediately. Happy New Year to my fellow Chinese!
How do you know "sales are on fire"? We have no data on sell through. We have no idea what the financials are. We have no idea if the company has taken on massive debt to finance these bottles. The company has no cash yet there are products being shipped. Who paid for it? It is not an SEC reporting company so we have zero clue. No need to file an 8-K for liabilities. I have my ideas and suspicions. The shareholders are definitely Kool Aid drinkers that I am certain of. When the tide goes out we will see who is swimming naked and Rich Decicco and Stephen M. Hicks are on the Bellisma incorp papers not Christie Joel so we will have an ugly sight to see. Good luck to all sportsman.
We reiterate our price target of .004 in light of our own DD and the lack of verifiable information from the company at this time. We believe ICNB is running a failed business model. This senior citizen bubbly is just more of the same from Martin Weir to Tony Siragoofa to sharing olives with dead rat packers to old models. Went to Chazz's restaurant on the eastside and couldn't find the Bivi. Huh?
Photos are real. We agree that shipping product and Brinkley is necessary to allow for the orderly consistent and repeated dumping of shares on the market. If this was a serious business, Brinkley would be on the LLC. Not an SEC filer, consignment sales of product, and the main asset of the company not listed on the LLC are all huge red flags. Reiterate price target of .004.
Updated SELL recommendation for ICNB based on association with Southridge. Stephen M. Hicks is listed in the State of Nevada corporate records for Bellissma Spirits, LLC with Richie Decicco and the lawyer for Southridge.
http://nvsos.gov/sosentitysearch/CorpDetails.aspx?lx8nvq=zlYLpVAy3cRKPL%252fbPW4hVg%253d%253d
Christie Brinkley isn't listed on the LLC but a convertible debt seller who has been sued by the SEC for fraud is? We put our price target at .004.
We question the potential revenues. The company is not an SEC filer. It has a history of toxic debt financings whether or not it has any toxic debt remains to be seen. It has made bad consulting deals with known toxic debt issuers. We wonder if they are still paying Southridge 30k a month. There is no evidence of actual sales, billings, or invoicing for any of the senior citizen wine. There is no evidence of marketing, advertising or promotion beyond some free social media posts by the aging spokesmodel. The margins are likely minuscule since the company owns nothing except a percentage of the license. We question exactly what ICNB does exactly? It appears they are a beverage promotion company. There is no defensible business model. Their asset light business model is like a homeless man bragging that he doesn't have a mortgage. In fact, a subsidiary of ICNB declared bankruptcy in 2011. The company was evicted from its offices in 2012. We suspect that the company has a contract manufacturer deliver finished goods and then ICNB must pay for them and then the good are shipped on consignment to various retail channels. ICNB likely recognizes no revenue on these shipments. Of course, ICNB is not reporting its operations or financials so we are left to guess and speculate and look to the past activities of the company. The one constant remains the sole officer and director. Good luck to all.
We reiterate our price target of .005 for ICNB. The fundamentals appear weak. The company will likely need massive dilution to fund a marketing program to compete with better funded rivals. The overall quality of the product is not yet in place. We are also wondering if the purchases are merely consignments and the company will be getting large returns in the future. The recent run up in the price is a combination of promotion and hype rather than solid execution of a business strategy. The market segment of targeting senior citizens, shut ins, and the obese for a diet sparkling wine is very small. The spokesperson is unknown to Gen X and Gen Y. Overall recommendation is sell.
Wow..just read this about our celebrity spokesmodel and I am adjusting my price target lower. She is not a good fit. http://www.debbieschlussel.com/48450/low-class-uptown-girl-christie-brinkley-fraudulent-feminist-who-needs-to-stfu/
We need Betty white.
Will Christie's scam skincare company sink a wobbly ICNB. We say yes. http://www.productreview.com.au/p/christie-brinkley-authentic-skincare.html
Good luck to all shorts.
I have a price target of .005 on ICNB. I think it goes to zero before it goes to .03. They have never been successful at anything except taking on convertible debt and selling stock. We have no idea if they are actually being paid for this senior citizen wine. We know that they have no money at all for any serious marketing promotion or advertising. Christy Brinkley is over the hill and known only to people 55 and older. She had her day in the limelight and seems like a nice person but spirits is a young person's game. Bartenders and bottle service girls are the gate keepers and we have none. Zero. Who drinks prosecco at home? Gee honey...pick up a few bottle of Christie Brinkley prosecco for the super bowl party. And what has Christy ever sold of her own? Zero. She modeled other peoples clothing and was part of multimillion dollar ad campaigns. I can't think of one Christy branded product can you? Nope. This is a dud and nothing but a dilution monster waiting to eat up your portfolio. We put a sell recommendation on this one. Good luck to all debt holders.
why this is going lower. the photos are designed to appeal to stock players. no wine getting sold at the ny stock exchange. i'd rather see 5 shot girls giving out samples at an 80s night at a club in fair lawn, new jersey than the NYSE. Or better yet a store by a retirement community or a condo complex that only allows people over 55. Are we getting paid for these shipments or is it on some kind of consignment. A real boutique beverage company will go hyper local and build a business. The biggest mistake clowns make is they think they have a national brand. They don't. They have a spokesperson that is known for modeling in this case. Make senior citizen prosecco a regional favorite first. In fact, this is a lot like Yoo Hoo and Yogi Berra. Ok enough free advice. Good luck to all toxic convert holders.
So this is going lower very soon. Volume drying up like some cheap prosecco. The longs will become desperate to keep it in copper. No one really thinks putting this wine in retail stores with zero advertising and marketing is going got work, do they? The action is in the bars and restaurants. I'm hearing retail placements which require massive advertising, marketing and promotion. Not seeing any Christie cut outs in the stores, not seeing any big posters or banners, not seeing any in store promotion. No one knows about Christie Brinkley wine so why would they buy it? Where are the shot girls with Christie Brinkley samples at the oldies nights? Where is the tie in with Sports Illustrated when the swimsuit issue comes out. See this looks and feels like we have a long long long way to go before it is a business. I'd spend less on distribution and everything on marketing. Christie's instagram posts aren't enough. Good luck to all dilution players.
Hey share my olive. This senior citizen wine thing has some legs. I hope Rich is working on something with Betty White. Maybe Betty White Wine. Neil Diamond Cabaret Cabernet. Or get Bill Joel to do Long Island Ice Teas. Richard Simmons Low Cal Vermouth. Morgan Freeman Brandy? Wayne Gretzky's Canadian Whisky on Ice? Go ICNB. Go dilution. Go Rich. Go Southridge. Good luck to all sportsmen.
Wow is the ICNB good. When is crashes too the bottom. I won't be surprised. This isn't a winner.
Total scam. Will be great to watch this one. I just drank six bottles and am not even buzzed at all.
Definitely shorting all I can here. This is a loser in both business model and management. Target is .005.
This is going lower. Way too much stock coming out to go higher than today's price. No one has any idea what the real share structure is. No one has any idea how much we are paying Southridge. Too many shady folks around this deal. But what do I know? I'm Slim Shady. But it is going lower. Senior citizen wine is not a viable way to build a company.
We don't know what the company is paying Southridge or any other toxic lender, do we? The last filing on OTC Markets says Rich pays Southridge 30k a month. This is a fair question that has not been answered. Who are we paying and what are we getting? Silence is poison not golden in this case. Unless you have been at the table with a toxic lender, you can't appreciate the fact that these guys laugh at you retail fish and they exist solely to push as much questionable paper on you as you can handle. The fact that there is a celebrity spokesman and bottles on the store shelves only serves to bring more retail fools to the party so they can sell them more paper. With toxic paper, the company can never get out from under. It's a payday lender. Anyway, you know more than me so I will just watch and learn from the pros on this board.