Iconic Brands Inc (ICNB)

[StoshJagelski]

We reiterate our price target of .005 for ICNB. The fundamentals appear weak. The company will likely need massive dilution to fund a marketing program to compete with better funded rivals. The overall quality of the product is not yet in place. We are also wondering if the purchases are merely consignments and the company will be getting large returns in the future. The recent run up in the price is a combination of promotion and hype rather than solid execution of a business strategy. The market segment of targeting senior citizens, shut ins, and the obese for a diet sparkling wine is very small. The spokesperson is unknown to Gen X and Gen Y. Overall recommendation is sell.