We question the potential revenues. The company is not an SEC filer. It has a history of toxic debt financings whether or not it has any toxic debt remains to be seen. It has made bad consulting deals with known toxic debt issuers. We wonder if they are still paying Southridge 30k a month. There is no evidence of actual sales, billings, or invoicing for any of the senior citizen wine. There is no evidence of marketing, advertising or promotion beyond some free social media posts by the aging spokesmodel. The margins are likely minuscule since the company owns nothing except a percentage of the license. We question exactly what ICNB does exactly? It appears they are a beverage promotion company. There is no defensible business model. Their asset light business model is like a homeless man bragging that he doesn't have a mortgage. In fact, a subsidiary of ICNB declared bankruptcy in 2011. The company was evicted from its offices in 2012. We suspect that the company has a contract manufacturer deliver finished goods and then ICNB must pay for them and then the good are shipped on consignment to various retail channels. ICNB likely recognizes no revenue on these shipments. Of course, ICNB is not reporting its operations or financials so we are left to guess and speculate and look to the past activities of the company. The one constant remains the sole officer and director. Good luck to all.
