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From their facebook I think they are going to give it to us in pieces these guys have been quite lipped for months. I expect over the next few weeks we are going to learn more. I think they are taking the company in the right direction. I have always predicted more growth and distribution both domestically and internationally. We see what they got up there sleeve. I never under estimate these guys. They really dominate the internet for the category have really high klout and social media interaction.
I don't know if they got those kind of deep pockets yet but there doing one hell of a job guys!
I know this company and this is not the big news this is good news. Whatever they got coming they be releasing in social media tomorrow. It's all looking good and positive. Like I said earlier today they been bring in and putting in beverage veterans in the industry. These guys work hard. I see there at the premier of the movie tonight and that to me shows that warner is a strong partner. I Google it today and its a private function with around 300 people then a cocktail party after. I look forward to see what tomorrow brings in news.
I am on the edge of my seat waiting. I hope to see the stuff I been figuring out the big DSD house coming on and I hope there some good marketing blitz. I really interested to see if they mention new retailers stuff like that. I guess will know come tomorrow now.
Well they are building the recovery category and I think down the road they need to also have brand extensions but here the recovery category is large and its growing as more people learn and use the product . Here what is going on and I know from my stores they actually have tons of people using it for energy as well. Lot of the beverage magazines call it Hangover Energy now. They say the product has dual function. I think the company also is sending that message in its market. The box the posters and this new commercial focus that it also re-energizes you. Example Google hangover energy drink you see they come up number one in the world and the photos also are linked. These guys are smart at what there doing. The bottle because it looks like what the world has learned to be energy shots and the millions 5hr has done on ad's has lent to this as well. We actually train our stores and clears to tell the customer to use it for both. This gives them in my opinion and advantage as they grow the business and this is why we seen more turns in the stores. Also remember they one best new energy shot for 2012 at the NACS which is the national convenience store show and that drove lot of distributors to start promoting it both ways. There going to need lots of money to grow it but there doing a heck of a job for being under funded to this point in my opinion.
I think will see more loss as its going take a few years for this thing to show a profit I personally think. They have to keep spending more money building the brand and have more money being pumped into the company to create the awareness and grow the brand. I expect the next report after this will see higher numbers after all of the push with marketing movie etc. We see but that what I think we are going to see for awhile. Like I have said its a marathon with this company and not a sprint.
They just put this on Facebook. Its same commercial with a jingle I like it. Sounds like Carl Perkins style,
They have good margins. I think HJOE is working on 65 to 70% I could be wrong but I think I read that somewhere. Typical on product like this there consider NA what we call non alcohol the cstores and liquor stores work in 33-40% and are good with HJOE in our distribution platform with these margins this is typical. I am familiar with Wadka Vodka and Alibi Whiskey it's totally different than Hangover Joe's, I do like them though. I do agree Hangover Joe's has totally aggressive marketing and I think if this news tomorrow is big its going to blow the category up. This has lot more legs well beyond the movie. I kind of think of it like Flintstone vitamins as that been around since I was a kid and I think the category is that large and the movies will be around played over and over for years the movie have become a pop culture icon. I am beverage guy and really not a stock guy, I will be the first to admit that etc. I love the brand and the space. If these guys keep doing what there doing its going to take a lot more money and I like they brought over a guy from red bull and the new COO has 25 years in the beverage world and came out of Monster and ran some big public traded beverage companies. The founders one is a lawyer the other is a marketing internet guy and the other is a sales and license guy. I think the founders are smart guys and they seam to be cherry picking beverage guys and bring them on board as the company continues to grow.
I started before they ever had the movie deal back in 2010 when they had Hangover Joe on the bottle. That product sold but not like the movie brand. The brand has grown stead since the movie brand came out. I say over all its up at the counter 40-45 percent compared to a year ago. The longer its in the stores on the counter the more turns it gets. Sales growth has been steady. In my area it sell in the stores for $2.99 to $3.29 and I have had a few stores sell it at $3.49. It moves best at $2.99 to $3.29 in my opinion. When they were changing plants back in Feb or March it took them close to 3 weeks to get me new product. I think they out grew the plant in Atlanta. That how I discovered them is at a tradeshow that the company making the product originally out of Georgia had. I never had a problem except when they moved to the new plant a 3 week delay once. I also have the new bottles on the way now I am tracking and they should be here tomorrow. I can tell you I have seen continued growth. I also just got the new 2 pack and I am putting them in grocery stores in the liquor area and what I like about these is you sell two at a time and they hang on these clip strips we are actually putting on wine and beer coolers with suction cups where we can. Hope that helps you. I hoping this big news in national advertising on a big scope it can really then blow the market open. The key is there going to need more money to continue to grow this brand.
Looks like Hangover Joe's staff & management will be at the premier of the movie tonight with the cast. This was just on their facebook.
Shows Warner Brothers support to the brand.
https://www.facebook.com/hangoverrecovery
Tonight the staff & management of Hangover Joe's join the wolf pack for one night at the premier of Hangover #3 in California! Starting soon millions join Hangover Joe's wolf pack! Tick Tock we are about to rock because we don't stop! USA #1 Hangover Recovery Product! Get It & Get Over It!
That would cost a fortune but that would reach millions of people. If they do that man they will knock this out of the ball park i mean grand slam, that would cost a fortune but it would be a captive audience one on one with the selling message and fans of the movie its would be brilliant. That will drive people to the stores their website and blow their social media all up. That so expensive there are thousands of theaters but i not under estimating these guy there is a mystery investor backing the company. All i can say is if they do that its going to the moon.
Ya something big is cooking and i like it. I love the ad. Way to Go Hangover Joe!
It is on their youtube channel here the link. I love this brilliant.
Guys i watched it about 10 times i think i caught something here. This is brilliant. Look at the start of the ad the guy wakes up in bed from a night out. The alarm wake him up at what time 711 haha is that Hangover Joe's subliminal look at the clock it flashes 711. Then the medicine cab is show full of the product. Psychologically keep it stocked like medicine. The chicken great play on the movie. Wake up with chicken in the room, the guy looks like he going to puke at the sink then take the shot and is recovered. That a brilliant ad. I love it.
This just hit their facebook i watching it like a hawk. I think these guys are maybe going to do national TV. Look at this post. This a great commercial and i love the chicken in the ad so funny and a play on the movie!
Let us know what you think of our commercial! Yes that is a live chicken in the ad! We even had a chicken handler on the set more about that soon. This is for our fans we love you guys! Share this with your friends!
I have to totally agree. The funny thing is those guys over at Hangover Joe's just keep there head down and keep building the brand and that the key to success. As i said from day one its not a sprint with HJOE its a marathon and its going to cost millions and there going to loose money in first few years but i know where this category is going and i think they got there eye on the heart beat of the industry and i expect them to even have more lines of recovery in the future these guys are hard working and promoters and the get this category.
http://www.hangoverjoes.com/av/hjoe_too.mp3 This is so good just went on there Facebook! It's a Radio Ad going out on a show in 44 states. This is Hilarious
2 million and moving unreal!
There up to something big! Latest Facebook post.
https://www.facebook.com/photo.php?fbid=579449838755681&set=a.454572724576727.109423.170861399614529&type=1&theater
Local Vegas celebrity and comedian Joe Lowers was glad he found "The Hangover" Recovery Shot! He knows what it is and soon millions and millions will know what it is! Get ready this Rockets about to leave the platform next stop outer space! Ground control to Hangover Joe
Been in morning sales meeting wow volume. I think these guys are pioneers in the beverage world and I been watching them and selling the product since 2010 before the movie deal and I can tell you there aggressive smart and cutting edge in promo and the stuff works and has good turns on the counter. Just watch out its a marathon for HJOE not a sprint and the brand lends its self to be global
There loading the wagon for sure!
I agree if this gets know to the masses it will explode the branding of the movie and the product are a match made in heaven I said that since the beginning and I also have said its not a sprint its a marathon and to build this huge is going to take tons of capital and investment on there side.
If this news is huge like they say and I am not doubting these guys they have work so hard promoting this brand and what they have done in distribution circle guys in the first 10 months since going public with out huge investment even till of a few weeks ago is short of a miracle in the beverage world this could explode.
If I was I couldn't run this business but then I guess I could take Joe's everyday for that haha. I do like to have a few on a Friday night and I keep them in the fridge cold in the egg tray I have them lined up for Sat. mornings.
It works for Hangover I mean it really works, I take one every morning about 10am it gives me a bit of energy but don't jack me up like red bull or 5hr and it make me feel good. I one of those people using more for energy that hangover.
Sound like you got a plan. I going to Atlanta next Friday night to watch the movie already got my tickets. Then I am going out in Buck Head with the wife for few drinks and Saturday morning will be a Hangover Joe's morning haha.
Me also I hope its something huge will see in time. I really cannot wait. Tried to get my rep to tell me anything but he tight lipped told me I found out like everyone else soon. He a good kid worked for Red Bull for 10 years and knows his stuff he out of Denver.
If we don't see a PR release tomorrow by them I know it will come Monday or Tues to catch the movie release etc. We not long to find out this huge news they are talking about.
I got the magazine this morning in the mail there in the center of this great article and they have also a full page ad on the right side of the center fold. They really explained the functional side of the beverage and why it works. This is more good exposure for the brand.
The start of a PR push for the brand I suspect! They have been quite for months it's going to get interesting. Good understanding of explaining how and why the shot works.
I already did yesterday! I believe in the category so that means I believe in Hangover Joe's and unlike others on the board I actually get to see how its moving and I know if they can keep growing distribution and building awareness it's a huge winner.
Well I was told that they are in Beverage World coming for May and I have not received my issue yet. I also was told they are the feature brand in June in a the magazine as well and that they will have other article in Bevnet coming but most of these Mag's get printed and shipped like first week of May so I will let you know soon as I get my copies what is out there in the Mag's.
I expect these guys to release news over the weekend or no later than Tuesdays. I called our rep today he was very tight lipped but said I cannot tell you anything but yes will have big news soon. I laughed and said what else is new. He did tell me they were shipping to tons of stores and that the new 2 packs have been a big success. I ordered a half pallet of them for grocery stores with a new clip strip and suction cup system there offering. I guess its just a waiting game now.
They wouldn't give out anything that not already out there I know how tight lipped these guys are. I have been thinking about it. I see where the movie starts at some locations at midnight on Thursday and theaters are already sold out. I really think we will see news from them over this weekend or no later than Tuesday of next week to try to maximize all the press and buss of the movie. I figure they are delaying based on trying to pick up major press it's just a hunch. We are going to know something no later than I bet Tuesday of next week. I am dying to know what is up!
The company has had no problem with that I told you what was explained to me by my sales guy with the company. This was one of the co-founders long before Hangover Joe's came about and it was all resolved years ago. My sales guy said he disclosed it and didn't have to but did because he thought it was the right thing to do. This don't concern me all I care about right now is what is the news that coming that we are to hear about soon. I been checking Google for PR releases everyday.
Whatever the news is I don't know if it will bounce the stock much not many people know this is public but will see. I just care that they continue to grow the brand and all the other will come in time. We will see what happens.
I think will see a release this week it's just Monday but last Wens on there social media they said within 10 days. The Movie comes out on the 24th so I expect it before the end of the week or early next week which would be in the 10 days.
So am I reaching millions I trying to think what that can be.
This was a very good post and I think you understand the stock world like I get the beverage world. I can say this in dealing with these guys personally they have always been straight up and did the right thing by us. I agree they totally get the marketing side and from what I hear the other partner was a marketing internet guru and understand promotion etc. I also agree its a long term play and anything could go wrong but I do know the category is there and its hot and the product works and sells and the branding is strong. You make some valid points I know there going to need a lot more money and that is key. So I hope there working that angle or it could flop it take a fortune to build a brand. Great post and thanks for sharing your insight. I am a true believe and I am also looking forward to what they plan on for the release of the movie they keep saying via social media big news less than 10 days so I guess will all see what they have been up to soon. The one thing you said that is not correct is there a pink sheet, there not a pink sheet they are a totally reporting.
I spoke to my rep for the company on this and it was a B&B that he sold to new owners that was being owner financed business was still in his name and the charge was suspended etc. but because he a major stock holder he did the right thing and let it be know he could of not actually included it in the SEC fillings but he did to be totally honest to shareholders. He also runs marketing for the company he as an internet guru as explained to me and had owned an advertising agency so he really understand the promotional side of the brand and Jaynes is a lawyer and has the legal skill also the man you speak of is not an officer or the company so its a mute point get your facts straight. You don't like the brand nor do you get that a beverage company in its first year or second year that is building both domestically and internationally is going to loose fortune if there doing it right, you got to spend to build the brand and do massive event promotions and sampling its Beverage 101 the key to do this is having investors who also believe and get the vision of the brand and category pouring money in behind the brand to create the growth. Your totally lost even looking at the numbers now as I expect them not to show a profit for a few years. Remember we are less than a year into this that Hangover Joe's only launched last year with the brand and have yet to be public a year. They went public last July 25th so this is a huge achievement what this company has done in an emerging category is actually unreal to get into over 30K stores and knock down the DSD system and have it in major retailers, this just don't happen that quick in the beverage world this is a very hot category and brand.