Hangover Joe's Holding Corp. (fka HJOE)

[Luxeguy]

They have good margins. I think HJOE is working on 65 to 70% I could be wrong but I think I read that somewhere. Typical on product like this there consider NA what we call non alcohol the cstores and liquor stores work in 33-40% and are good with HJOE in our distribution platform with these margins this is typical. I am familiar with Wadka Vodka and Alibi Whiskey it's totally different than Hangover Joe's, I do like them though. I do agree Hangover Joe's has totally aggressive marketing and I think if this news tomorrow is big its going to blow the category up. This has lot more legs well beyond the movie. I kind of think of it like Flintstone vitamins as that been around since I was a kid and I think the category is that large and the movies will be around played over and over for years the movie have become a pop culture icon. I am beverage guy and really not a stock guy, I will be the first to admit that etc. I love the brand and the space. If these guys keep doing what there doing its going to take a lot more money and I like they brought over a guy from red bull and the new COO has 25 years in the beverage world and came out of Monster and ran some big public traded beverage companies. The founders one is a lawyer the other is a marketing internet guy and the other is a sales and license guy. I think the founders are smart guys and they seam to be cherry picking beverage guys and bring them on board as the company continues to grow.