Hangover Joe's Holding Corp. (fka HJOE)

[Luxeguy]

Well they are building the recovery category and I think down the road they need to also have brand extensions but here the recovery category is large and its growing as more people learn and use the product . Here what is going on and I know from my stores they actually have tons of people using it for energy as well. Lot of the beverage magazines call it Hangover Energy now. They say the product has dual function. I think the company also is sending that message in its market. The box the posters and this new commercial focus that it also re-energizes you. Example Google hangover energy drink you see they come up number one in the world and the photos also are linked. These guys are smart at what there doing. The bottle because it looks like what the world has learned to be energy shots and the millions 5hr has done on ad's has lent to this as well. We actually train our stores and clears to tell the customer to use it for both. This gives them in my opinion and advantage as they grow the business and this is why we seen more turns in the stores. Also remember they one best new energy shot for 2012 at the NACS which is the national convenience store show and that drove lot of distributors to start promoting it both ways. There going to need lots of money to grow it but there doing a heck of a job for being under funded to this point in my opinion.