I don't know much about the AMEP welljive stuff. But I've never been a fan of petroleum chemical companies.
If you have an iron sulfide problem in a well, they give you a chemical treatment program and you buy their chemical. You treat the well, and three months later you have parted rods due to iron sulfide build up on the rod boxes.
Since they know you can't treat the well for iron sulfide with anything but chemical, they've got you in a corner.
Another interesting excercise is to get three different companies to do an analysis on the content of the production. Give a sample to three different chemical companies, and they will all tell you that you have different problems that their chemical can cure!
There are skeptics and there are believers on oil field chemical companies... But I'm glad to see they are focusing on oil production!
-Slip