Now on XXII and the FDA...(BRAND A, BRAND B, SPECTRUM)
Lorillard is currently trading at 19.32B Market Capitalization based on retail tobacco sales alone.
Lest we forget the FDA contacted us to research our technology, hence the SPECTRUM buys. The gov't is going to regulate nicotine levels in cigarettes, the question is just when:
From the HTFBS Nov Interview with The CEO of 22nd Century Group:
CEO:"...simply stating on the packaging “VLN” or something similar should be relatively easy, which in my opinion would be a homerun in the U.S. In the vast majority of countries, this statement on the packaging is not an issue...dozens of research studies that will be carried out (and published) from use of our SPECTRUM research cigarettes are expected and will facilitate a better claim than just stating the fact that our product has virtually no nicotine. Finally, look at the opinion of the head of the FDA’s Center for Tobacco Products regarding our cigarettes in an article titled, “FDA: cigarette of the future could be non-addictive.”