SC, I was merely stating what was in Eco's info..the 1% was merely showing that it doesn't cost home owners that much for buying this value added product...say a house is $350k..thats $3500 for redshiled..say this same house is 2500 sq ft so added value for Redshiled is $3750...bottom line is its cheap...maybe too cheap IMO...Eco needs better profit margins...they don't get all the profit...every hand that topuches this takes a piece of pie...no different then the wood at HD....Ecos cut is very little...ALL based on volumes...but 104 stores and even 100 houses WON'T support Eco's company costs...they will go bank rupt...but they can get toxic money to save the day....thus shareholders suffer as dilution is Ecos only solution...so when can they stand alone?? Profits from HD and house projects...well lets say its far more than 104 HD and a few houses a month..and this to just cover monthly burn rate of 500k...apparently we all just sweep the 17m in liabilities under the maine farm rug!