Yep, its the way they filed it, by adding in the abbreviation next to the real name the Trademark is filed under. Just look on that same graphic, it clearly shows what was filed, the full name The Herbal collection Trademark, not THC!
You can also find it here on the US Government Edgar Site clearly showing the full name that was applied for, and not the confusing abbreviation the company added in the 8K "THC" right after the name they filed for as posted on the Edgar US Government site!
Not a bad idea for the company to add in the "THC" letters after the true name, look at all of the confusion it has brought on, and the happy people that follow the MMJ/MJ stuff on the boards.
On March 11, 2014, our subsidiary, Level 5 Beverage Company, Inc. (“Level 5”), which we own seventy and three-tenths percent (70.3%), received Notice of Allowance (NOA) for the LEVEL 5 trademark, Serial Number: 86080715 and 86042387, from the United States Patent and Trademark Office stating, among other things: http://www.sec.gov/Archives/edgar/data/1451514/000135448814001140/mine_8k.htm
This was all proper filings at the Patent and Trademark Office. First, the two (NOA's) filings Second, the Trademark, "THC" filing.
Nothing more, nothing less, unless someone wants to buy the Trademarks and that could get very expensive:))
As you can see, even SS1 sometimes gets in a hurry, and uses the abbreviation THC and not the full name!