If they survive, they will expand distribution. But that's like saying "if I live, I will breathe in oxygen."
No one has any idea what the future holds. Fuse Science needed a loan to pay bills and needs to do a reverse split and double the authorized shares to "execute their plan."
The price is rising because either someone is stepping on the gas or else lifting their foot off a brake. They haven't followed through on their own press releases (still "showcasing" MacuDrops) yet the sunshine continues unabated. Has anyone seen an in-line YouTube commercial or a mention of one?
Talking about free t-shirts, athlete endorsements and a half-mil in product being "shipped out" (and probably sold 2-for-1) reflects little except hype. The Twitter feed reflects a paid following, the Facebook site(s) have a handful of followers, the YouTube videos reflect 1000 total views or so and their marketing is based on SOCIAL MEDIA!
The "science" in Fuse Science is remarkably absent so all we have to consider are caffeine and electrolyte drops and a roll-on pain reliever that works incredibly BUT NO ONE KNOWS ABOUT IT! The golden egg is pharmaceutical but when's the last time that was brought up here? (not counting "eye vitamins")
So for the purposes of discussing the opportunity with potentially significant investors, know that there are many who have been left high and dry holding the remaining DROPs of their investment dollars here. The company needs more money to execute the plan (read the PRs and filings) and will be doing it through DILUTION.
Keep it real. GLTA. I've made money here. I wait for the sale.