Why would the shorts be covering just under the all time highs if they are not getting nervous?!... In the past they would short the recent peak, not cover...
They did call him a liar and he took enough offense to response via PR.
And it was shown the CEO was the liar, a liar who then called Alpha the liar for ferreting out the truth.
But then, you are right. Alpha took a short position and apparently got creamed. They did not allow for the power of the hype and our CEO is apparently very good at hype and excuses, not so good at producing real results.
Unlike others, I do not believe the CEO selling large amounts of stock is a good thing.. for ANY reason. Specially under the circumstances evidenced here.
Whoops...another form 4 filed...the CEO selling continues.