There was still uncertainty about if the license would be approved. Even today there were people, including yourself, that werent completely sure. Some even made the claim that it had been denied.
Eliminating the uncertainty should increase the pps.
In addition, there is uncertainty about the details concerning the 8 states they are going to be distributed in. If they come out and drop a big name, say Costco for example, that would change the game.
Lastly, the big impact will not come until people confirm that there are bottles on the shelves. The even bigger confirmation comes when people start seeing other people buy it.