Yeah, at this point for iHub, that's all it is -- a toy. I have no idea if it'll help anything, but it's an interesting technology that has a lot of possibilities when it reaches critial mass.
No clue where I plan to go with the feeds, but I wanted to take the time to learn the language and now we have it in case we want to do anything with it.
I've gotten a surprising amount of feedback on it. Quite a few already using it in their readers.