The company has already established themselves in the vending machine industry (look at their gold machines). So, they are not entering a new industry.
Whether or not PMXO will become successful is yet to be seen. That is why it is trading so low. If it were already successful or a guaranteed future success, the price would be much higher. For now, the company is transparent and issuing PRs frequently, so they have the potential to move on hype alone, which is why I am holding.
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